Beyond Buzz by Lois Kelly

We’re all familiar with conventional marketing - the company talking about itself. Then there’s buzz - customers talking about the company. The next step is the place to be - a dialog between the company and its customers. But where and how do you start to have a back and forth dialog with customers? What can you do to get people talking? And how do you align your staff to do it right? Lois explains how to take this new and greatly beneficial journey.

Links:
Website - www.Foghound.com
Blog - www.blog.Foghound.com

 

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Manager’s Book of Decencies by Steve Harrison

With the 24/7 pressures of corporate life, we can quickly dismiss pleasantries, courtesies and just plain ‘being nice’ if we are not careful. However, there is more harm that what first meets the eye when these decencies are overlooked. And the benefits to an organization when they are performed are worth more than what might be first realized. Forget the bottom line for a moment (although it will flourish)… connecting with coworkers will build a great company in the most amazing ways.

Links:
Website - Book of Decencies

 

 Manager's Book of Decencies [18:40m]: Play Now | Play in Popup | Download

Executive Charisma by D. A. Benton

It’s the edge that makes you personally effective. Yes, you have to be skilled, hard-working, full of integrity and intelligent. That’s substance. Executive Charisma is how you package it. That’s style. Add the two together and you create a winning combination that sets you apart as a leader and allows you to stride past the competition.

Links:
Website - CEO Whisperer

 

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The Confident Speaker by Harrison Monarth and Dr. Larina Kase

Do you have a fear of public speaking? Or how about just the fear of speaking up? It doesn’t have to be the masses that get our hearts racing. The Confident Speaker tackles the gamut of situations and shows you the practical steps to handle and present yourself. Whether you have high, medium or low anxiety, Harrison and Larina want to improve your skills and develop a stronger belief that you can communicate and engage others confidently.

Links:
Website - The Confident Speaker
Blog - Larina Kase

 

 The Confident Speaker [14:30m]: Play Now | Play in Popup | Download

The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know by Dianna Booher

You may be hired for your technical ability, but your ability to communicate effectively is what will allow you to climb higher. When it comes to information it seems that your options are: information overload, buzzwords, and spin. But none of those options are for you. Dianna has dissected the building blocks of communication to ensure what you say is understood, trustworthy and compels people to action.

Links:
Website - Dianna Booher
Book - Voice of Authority

 

 Voice of Authority [16:16m]: Play Now | Play in Popup | Download

Hermanisms by John L. Herman, Jr

Starting something? Start here. Behind that pleasant gold-foiled book title, you’ll find a plethora of business vignettes based on over 30 years of experience in the business world. Herman has worked with over a thousand failing businesses and from that has pulled out nuggets to keep you from being in that camp. And when, even in the best of situations, what you’re doing isn’t going to float - what you should do about it.

Links:
Website - Hermanisms

 

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Fired Up or Burned Out by Michael Stallard

A company who has employees who show up and do their job and go home is no where near as effective as a company whose employees are connected to each other. From your perspective you may see that gap but you might not know how to change the culture to get your team fired up. This book isn’t about getting people hyped-up or about turning everyone into a lemming. It is about the nuts and bolts of having people work together and be engaged. And the stories about real-life leaders at the end of the book are fantastic.

Links:
Website - www.FiredUpOrBurnedOut.com
Blog - MichaelLeeStallard.com
www.EPluribusPartners.com

 

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Never Bet The Farm by Anthony Iaquinto & Stephen Spinelli Jr.

Entrepreneurs are made, not born. And while it may look like the successful ones fly by the seat of their pants, it is not sheer charisma and talent that make it work. There are methods to reduce risks, increase your chances of success, and keep you in the game.

Links:
Website - www.NeverBetTheFarm.com

 

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The Ripple Effect by Steve Harper

You’re going to networking events to increase your sales and all you ever hear is: So, What do you do? And it causes you to think: Please, somebody tell me there’s more to business life than this. Well, there is. There are people all around us that are there for a reason, and that reason isn’t always to make your next sale. Steve has a different way of looking at all the connections and potential connections in your life, and it’s contained in The Ripple Effect.

Links:
Website - www.RippleCentral.com

 

 Standard Podcast [14:29m]: Play Now | Play in Popup | Download

Why Johnny Can’t Brand by Bill Schley & Carl Nichols Jr.

You would think that the Superbowl, with it’s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it’s not. With all the advertising ‘noise’ that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand.

Links:
Website - www.DavidID.com

 

 Standard Podcast [14:51m]: Play Now | Play in Popup | Download