Imprint: Business Author Interviews

Getting to Plan B: Breaking Through to a Better Business Model by John Mullins & Randy Komisar

Behold the 5-year business plan worked through by sweat and toil. The entrepreneur begins the journey to see this vision become reality. Instead of marching through fire and ice to see it come true, realize that Plan A can’t be right, and that another plan will emerge. And another and another and another, until the vision becomes reality. The authors look at how to reduce your risk by gathering data on that “leap of faith” that your business model has.

I talk with Randy about reducing the risk, how Amazon did it, and how to keep cash king.

More about the book at Getting-To-Plan-B.com

 

 Getting to Plan B [11:33m]: Play Now | Play in Popup | Download

Power of 2: How to Make the Most of Your Partnerships at Work and in Life by Rodd Wagner and Gale Muller

Want to scale Everest? It takes 2: Tenzing and Hillary. There are many sports examples like Malone and Stockton, Jordan and Pippen. These are the legendary ones, but many never go anywhere. What do the great examples teach us? That’s where Rodd and Gale and Gallup research come in. They look at the traits that successful partnerships have so we can work them into the partnerships we have.

More about the book at gmj.gallup.com.com

 

 Power of 2 [10:52m]: Play Now | Play in Popup | Download

I Love You More Than My Dog by Jeanne Bliss

We read and hear the stories people tell about Zappos, Trader Joe’s and other companies that don’t just have customers, they have fans. These are beloved companies, as Jeanne calls them. They have created a connection with their customers by how they’ve chosen to interact with them. This book looks at the 5 key decisions they make, and challenges you to find your way to join the ranks.

I talk with Jeanne about trusting your customer, what these decisions are and more.

More about Jeanne at CustomerBliss.com

 

 I Love You More Than My Dog [13:45m]: Play Now | Play in Popup | Download

Why Loyalty Matters by Timothy Keiningham and Lerzan Aksoy

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that’s a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

I talk with Lerzan about the state of loyalty, why loyal customers may not be profitable, and more.

More about the book at WhyLoyaltyMatters.com

 

 Why Loyalty Matters [10:10m]: Play Now | Play in Popup | Download

Duck and Recover by Steven S. Little

While survival is on the mind of many, Steven wants to not only see you survive, but also to use opportunities around you to grow. So the book is divided into two parts: “Ducking” is positioning yourself at your strongest point. Think of a football linebacker in a three-point stance. “Recover” is growing while those around you are satisfied with just hanging on. He does this by challenging common held beliefs and giving guidance on cash flow, pricing and profit margins.

More about the Steven at StevenSLittle.com

 

 Duck and Recover [14:27m]: Play Now | Play in Popup | Download