Why Loyalty Matters
Why Loyalty Matters by Timothy Keiningham and Lerzan Aksoy
If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that’s a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.
I talk with Lerzan about the state of loyalty, why loyal customers may not be profitable, and more.
More about the book at WhyLoyaltyMatters.com
