Why Johnny Can’t Brand
Why Johnny Can’t Brand by Bill Schley & Carl Nichols Jr.

You would think that the Superbowl, with it’s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it’s not. With all the advertising ‘noise’ that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand.
Links:
Website - www.DavidID.com
