We
We: The Ideal Customer Relationship by Steve Yastrow
Wouldn’t you like to have every customer be your best customer? Isn’t it reassuring when you know they won’t flock to a competitor if it moves in next door. They won’t leave because there is more than just the exchange of products and services - there is a relationship involved. I know you’d like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn’t see it that way - what you offer is duplicated by others in the marketplace. What isn’t duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have.
Links:
www.Yastrow.com
Steve is a regular contributor at www.TomPeters.com
Closing music from www.Shakshuka.com
