The Referral Engine
The Referral Engine by John Jantsch
Getting a referral is one big huge complement for your business and we want them. Although rather than just wanting it, we have to go after it by making the business referable. A rote transaction, while better than a nightmare, won’t go far in having others talk about and recommend you to others. You’ve got to give them something to talk about. John writes about how to do that, and then how to harness your customers to refer business to you.
I talk with John about discovering who is likely to refer, local vs. online networking, how the book is divided up and more.
John is at DuctTapeMarketing.com. More about the book at ReferralEngineBook.com
