The Power of Co-Creation
The Power of Co-Creation by Francis Gouillart
Traditionally companies have used their product teams to create the things we buy. However, you are not limited to your internal resources. That’s where co-creation comes in. By allowing your customers to innovate on top of what you’ve done, you make way for a richer, longer-lasting customer experience.
I talk with Francis about what co-creation is, what co-creation did for Nike and more.
More about the book here and Francis blogs here here.
