Something Really New
Something Really New by Denis Hauptly
A topic like innovation can be met with mental resistance because we’ve all been duped and marketed things that either aren’t innovative or not practical for us to use. “In the world of product and service innovation, utility is the driving force,” writes innovation expert Denis Hauptly. “The right questions…let us understand usefulness and create product innovations that enhance usefulness.” Innovating is not a mystery, in fact, the process is much simpler than you might expect.
I talk with Denis about what companies can be innovative, how to define it, and how to know you’ve got an idea worth running with.
