Selling to Big Companies
Selling to Big Companies by Jill Konrath
If you find yourself struggling to get a return phone call from a decision maker in a big company, there’s a reason. You’re using the wrong bait. Toss out all those Nightingale Conant tapes in your backseat – those techniques might do you just fine for B2C and some B2B selling, but if you want to catch a whale, listen in to what Jill has found out.
Also, Steve Gershik interviewed Jill on his Innovative Marketing podcast.
Links:
Website – www.sellingtobigcompanies.com
Blog – www.sellingtobigcompanies.blogs.com
