Repositioning
Repositioning by Jack Trout
No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so much competition (how many brands of toothpaste, cars, soda, electronics are there?) placing your stake in the ground is a different challenge than it was back then. Jack returns to lay a course again and navigate through the competition, change, and crisis that is at every turn.
I talk with Jack about Diet Coke, how to find out what your position is, how to pull off having a sale when times are lean and more.
More about the book at TroutandPartners.com
