Reinventing the Wheel
Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane
Chris was into retail very young and quickly learned the importance of listening to your customers. There are plenty of books to bemoan the state of customer service, and Chris’ story is a perfect antidote. He talks about the things he’s done, both good and bad, that have made Zane’s Cycles one of the five largest retail bicycle stores in the US.
More about Chris and the book here.
Transcript of this podcast is here.
