It’s Not About the Coffee
It’s Not About the Coffee by Howard Behar
During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership—and not one of them is about coffee.
More about Howard at HowardBehar.com
