Imprint: Busines Author Interviews

Iconoclast by Gregory Berns.

Being different or thinking different is a common theme in business growth and innovation. The approach in other books is looking at ways to be creative and generate new ideas. Greg’s approach is from science; he’s looking at what’s going on in the brain while all of this is going on. Come to find out, the brain wants to be efficient, so it takes shortcuts all the time. If you want innovation, you’ll have to take a different approach if you want to see things differently.

Greg discusses the characteristics of an iconoclast, what might help in uncovering a new idea, and advice for teams.

 

 Iconoclast [12:06m]: Play Now | Play in Popup | Download