How You Do What You Do
How You Do What You Do by Bob Livingston.
What you do is what gets the sale, at least in the short term. How you do it is where repeat customers and sustained sales kick in. A satisfied customer returns, a dissatisfied customer goes elsewhere. Bob dives deep into the elements of service excellence and what it takes to implement them. They include how to:
- Develop and live your Purpose and Values
- Understand your clients’ soft needs, and create plans to satisfy them
- Seek continuous improvement by stimulating creativity and innovation
- Keep your service-oriented culture growing
- Create a passion for Service Excellence
More about Bob at REL Communications.
