Go-Givers Sell More
Go-Givers Sell More by Bob Burg and John David Mann
Building on The Go-Giver, Bob and John return to dispense the practical side of focusing on generosity. Rather than taking every opportunity to close a sale, they have found that its far better to establish a relationship and build trust. They’ve found salespeople who have the heart have more long-term success.
I talk to Bob about how bringing the heart back into sales changes the process, what we do with the sales techniques we’ve been taught, ways to establish a relationship and more.
More about the book at Go-GiversSellMore.com
And more about Bob at Burg.com
