Fascinate
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, who would it be? Not someone dull, that’s for sure.
Now apply this interest, this fascination with your brand. Done right, there is something about it that gets your customers hooked. Sally breaks it down into 7 triggers. Choose wisely and and reap the rewards.
I talk with Sally about who this applies to, what part ‘triggers’ play into this and an example of fascination done wrong.
More about the book at SallyHogshead.com, and find out your personality with the f-score.
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Wrote on April 21, 2010 @ 6:29 am
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