Collapse of Distinction
Collapse of Distinction by Scott McKain
We live in a “Sea of Sameness”. Your mall is like my mall, and the same fast food restaurants are found on Interstate highways all across America. Can you compete? Of course you can, but not by offering the the same thing as everyone else. Scott lays out the way to become distinct: Clarity, Creativity, Communication, and Customer-Experience Focus. And I’ll warn you now, he’s going to challenge you on these points because everyone says they do it.
More about the book at http://CollapseOfDistinction.com. Scott blogs at http://mckainviewpoint.com.
