Imprint: Business Author Interviews

I Love You More Than My Dog by Jeanne Bliss

We read and hear the stories people tell about Zappos, Trader Joe’s and other companies that don’t just have customers, they have fans. These are beloved companies, as Jeanne calls them. They have created a connection with their customers by how they’ve chosen to interact with them. This book looks at the 5 key decisions they make, and challenges you to find your way to join the ranks.

I talk with Jeanne about trusting your customer, what these decisions are and more.

More about Jeanne at CustomerBliss.com

 

 I Love You More Than My Dog [13:45m]: Play Now | Play in Popup | Download

Duck and Recover by Steven S. Little

While survival is on the mind of many, Steven wants to not only see you survive, but also to use opportunities around you to grow. So the book is divided into two parts: “Ducking” is positioning yourself at your strongest point. Think of a football linebacker in a three-point stance. “Recover” is growing while those around you are satisfied with just hanging on. He does this by challenging common held beliefs and giving guidance on cash flow, pricing and profit margins.

More about the Steven at StevenSLittle.com

 

 Duck and Recover [14:27m]: Play Now | Play in Popup | Download

Being Strategic by Erika Andersen

Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic — so you can accomplish something. This book helps you approach business strategically, explaining what strategy is, why it’s important, and how to do it. “Being Strategic” offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical.

More about the book at BeingStrategic.com

 

 Being Strategic [16:01m]: Play Now | Play in Popup | Download

Collapse of Distinction by Scott McKain

We live in a “Sea of Sameness”. Your mall is like my mall, and the same fast food restaurants are found on Interstate highways all across America. Can you compete? Of course you can, but not by offering the the same thing as everyone else. Scott lays out the way to become distinct: Clarity, Creativity, Communication, and Customer-Experience Focus. And I’ll warn you now, he’s going to challenge you on these points because everyone says they do it.

More about the book at http://CollapseOfDistinction.com. Scott blogs at http://mckainviewpoint.com.

 

 Collapse of Distinction [16:46m]: Play Now | Play in Popup | Download

Say Yes to No by Greg Cootsona

So many things to do and so little time? You are not alone. Everyone is busy. Everyone has an overflowing email inbox and a never-ending list of to-dos. And in Greg’s case, he found he had to make a choice. He couldn’t do it all, and to do the things that really matter to him, he’d have to say “No” to other things. While this applies to business, it will obviously apply to the other parts of life, too.

I talk with Greg about what caused him to change, how to say no and not be negative, and the changes he’s made to be more effective.

 

 Say Yes to No [11:00m]: Play Now | Play in Popup | Download