10 May, 2011
Brainsteering: A Better Approach to Breakthrough Ideas by Shawn Coyne
We need to reduce costs or increase sales. We need to generate a new product idea or solve a customer service issue. So what do we do? We brainstorm! What else? This book is the what else. As Kevin and Shawn have discovered, brainstorming isn’t all that great after all. Instead, they recommend a process they call brainsteering. Don’t aim for the stars and hope to hit the moon, instead be more focused and realistic. Details inside!
More about Shawn and the book here.
Transcript of this podcast is here.
12 Apr, 2011
CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs by Atlee Valentine Pope
You are B2B and linked to the success of the end product. The customer chain that your customer deals with may be very complex, and you probably find that it’s difficult to do anything beyond selling on price. In this book you’ll find different growth strategies to position your products differently so that you can become an invaluable partner with those you do business with.
More about Atlee and the book here.
Transcript of this podcast is here.
13 Mar, 2011
Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane
Chris was into retail very young and quickly learned the importance of listening to your customers. There are plenty of books to bemoan the state of customer service, and Chris’ story is a perfect antidote. He talks about the things he’s done, both good and bad, that have made Zane’s Cycles one of the five largest retail bicycle stores in the US.
More about Chris and the book here.
Transcript of this podcast is here.
9 Nov, 2010
The Power of Co-Creation by Francis Gouillart
Traditionally companies have used their product teams to create the things we buy. However, you are not limited to your internal resources. That’s where co-creation comes in. By allowing your customers to innovate on top of what you’ve done, you make way for a richer, longer-lasting customer experience.
I talk with Francis about what co-creation is, what co-creation did for Nike and more.
More about the book here and Francis blogs here here.
26 Oct, 2010
The Company That Solved Health Care by John Torinus, Jr
This topic is on the mind of businesses and employees alike. Serigraph found itself burdened by the rising costs and John took it to task. He details the steps the company took to lower its costs, save employees money and not sacrifice quality.
More about the book here.
