As an executive recruiter, Bob wants you to know that traditional networking is not the answer. Instead of going outside to connect, he wants you to look at who you already know. Instead of starting cold, start warm, where there are people who already know you and care about you. Unemployment is at a 16 year high in the U.S., and the release of this book couldn’t be more timely. If you fill your days sending resumes to “Dear Hiring Manager”, this book will give you a different approach designed to find the work you truly want to do.

I talk with Bob about looking inward, what social networks are good for, and Bob explains what a recruiter is thinking when they talk to a candidate (as he puts it, it’s like knowing the questions on the test before the test).

You’re going to networking events to increase your sales and all you ever hear is: So, What do you do? And it causes you to think: Please, somebody tell me there’s more to business life than this. Well, there is. There are people all around us that are there for a reason, and that reason isn’t always to make your next sale. Steve has a different way of looking at all the connections and potential connections in your life, and it’s contained in The Ripple Effect.

Links:
Website – www.RippleCentral.com

Forming business relationships don’t just happen by accident. If you want to have a strong network it’s something your going to have to work at. Thom talks about myths, making a plan and a lot of other tools to make your network rock solid.

Links:
Website – www.ThomSinger.com
Blog – www.thomsinger.blogspot.com