Imprint: Business Author Interviews » Marketing http://www.daxle.net Business podcasts Fri, 23 Jul 2010 22:07:18 +0000 en hourly 1 http://wordpress.org/?v=abc Copyright © 2010 Imprint: Business Author Interviews brian@daxle.net (Imprint) brian@daxle.net (Imprint) posts 1440 http://www.daxle.net/images/imprint144.jpg Imprint: Business Author Interviews » Marketing http://www.daxle.net 144 144 Business Author Interviews Ah, the wonderful world of books. A relevant business book can give you an edge in your business and keep you ahead of the pack. Stop by, listen, and find some treasures to add to your shortlist. business, books, business books, interviews, sales, marketing, leadership Imprint Imprint brian@daxle.net no no The Referral Engine http://www.daxle.net/archive/the-referral-engine http://www.daxle.net/archive/the-referral-engine#comments Wed, 07 Jul 2010 12:28:23 +0000 admin http://www.daxle.net/?p=203 The Referral Engine by John Jantsch
The Referral Engine

Getting a referral is one big huge complement for your business and we want them. Although rather than just wanting it, we have to go after it by making the business referable. A rote transaction, while better than a nightmare, won’t go far in having others talk about and recommend you to others. You’ve got to give them something to talk about. John writes about how to do that, and then how to harness your customers to refer business to you.

I talk with John about discovering who is likely to refer, local vs. online networking, how the book is divided up and more.

John is at DuctTapeMarketing.com. More about the book at ReferralEngineBook.com

]]> http://www.daxle.net/archive/the-referral-engine/feed 0 10:41 The Referral Engine by John Jantsch Getting a referral is one big huge complement for your business and we want them. Although rather than just wanting ... The Referral Engine by John Jantsch Getting a referral is one big huge complement for your business and we want them. Although rather than just wanting it, we have to go after it by making the business referable. A rote transaction, while better than a nightmare, won't go far in having others talk about and recommend you to others. You've got to give them something to talk about. John writes about how to do that, and then how to harness your customers to refer business to you. I talk with John about discovering who is likely to refer, local vs. online networking, how the book is divided up and more. John is at DuctTapeMarketing.com. More about the book at ReferralEngineBook.com Imprint, Marketing Imprint no no The Language of Trust http://www.daxle.net/archive/the-language-of-trust http://www.daxle.net/archive/the-language-of-trust#comments Tue, 22 Jun 2010 11:49:15 +0000 admin http://www.daxle.net/?p=198 The Language of Trust by Michael Maslansky
The Language of Trust

Are you more skeptical than you used to be? Does the phrase “free trial offer” cause you to consider how convenient it will be to try it out or does it make you wonder how difficult it will be to have the company stop bothering you when you want to tell them ‘no’? We can become excited over the next marketing campaign because it’s so polished and logical, but fail to remember the people we’re trying to reach are hesitant to receive our message. In this book, Michael examines how the words we choose impact how the customer responds.

I talk with Michael about the deterioration of trust, an example of how this works, his take on what JetBlue did in the midst of crisis, and more.

More about the book at LanguageOfTrust.com

]]> http://www.daxle.net/archive/the-language-of-trust/feed 0 10:34 The Language of Trust by Michael Maslansky Are you more skeptical than you used to be? Does the phrase "free trial offer" cause you to consider ... The Language of Trust by Michael Maslansky Are you more skeptical than you used to be? Does the phrase "free trial offer" cause you to consider how convenient it will be to try it out or does it make you wonder how difficult it will be to have the company stop bothering you when you want to tell them 'no'? We can become excited over the next marketing campaign because it's so polished and logical, but fail to remember the people we're trying to reach are hesitant to receive our message. In this book, Michael examines how the words we choose impact how the customer responds. I talk with Michael about the deterioration of trust, an example of how this works, his take on what JetBlue did in the midst of crisis, and more. More about the book at LanguageOfTrust.com Imprint, Marketing Imprint no no Flip the Funnel http://www.daxle.net/archive/flip-the-funnel http://www.daxle.net/archive/flip-the-funnel#comments Thu, 27 May 2010 22:39:04 +0000 admin http://www.daxle.net/?p=190 Flip the Funnel by Joseph Jaffe
Flip the Funnel

The traditional marketing funnel had its issues in the past, but revisiting it again, Joseph articulates how the whole thing seems ridiculous these days. We spend a lot of money marketing to new customers. Wouldn’t it be wiser to focus on your existing base, and find ways to energize them? Not only will they return, but some will spread the word for you.

I talk with Joe about the funnel, customer service, and whether you segment levels of service, or treat everyone the same.

More about the book at FlipTheFunnelNow.com. Not to mention jaffejuice.com, which I’m sure you already know about.

]]> http://www.daxle.net/archive/flip-the-funnel/feed 0 17:55 Flip the Funnel by Joseph Jaffe The traditional marketing funnel had its issues in the past, but revisiting it again, Joseph articulates how the whole thing ... Flip the Funnel by Joseph Jaffe The traditional marketing funnel had its issues in the past, but revisiting it again, Joseph articulates how the whole thing seems ridiculous these days. We spend a lot of money marketing to new customers. Wouldn't it be wiser to focus on your existing base, and find ways to energize them? Not only will they return, but some will spread the word for you. I talk with Joe about the funnel, customer service, and whether you segment levels of service, or treat everyone the same. More about the book at FlipTheFunnelNow.com. Not to mention jaffejuice.com, which I'm sure you already know about. Imprint, Marketing Imprint no no Where’s Your Wow? http://www.daxle.net/archive/wheres-your-wow http://www.daxle.net/archive/wheres-your-wow#comments Thu, 10 Jul 2008 21:34:11 +0000 admin http://www.daxle.net/?p=54 Where’s Your Wow? by Robyn Spizman and Rick Frishman.
Where's Your Wow?
This book looks into the recipe to create a special sauce in your company. That’s what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it’s sixteen steps to connecting your product or service to the market and your consumers. Links: Book website, Rick’s website and blog, and Planned TV Arts.

]]> http://www.daxle.net/archive/wheres-your-wow/feed 0 19:24 Where's Your Wow? by Robyn Spizman and Rick Frishman. This book looks into the recipe to create a special sauce in your company. That's what makes ... Where's Your Wow? by Robyn Spizman and Rick Frishman. This book looks into the recipe to create a special sauce in your company. That's what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it's sixteen steps to connecting your product or service to the market and your consumers. Links: Book website, Rick's website and blog, and Planned TV Arts. Imprint, Marketing Imprint no no Self-Marketing Power http://www.daxle.net/archive/self-marketing-power http://www.daxle.net/archive/self-marketing-power#comments Thu, 10 Apr 2008 02:42:42 +0000 admin http://www.daxle.net/archive/self-marketing-power Self-Marketing Power by Jeff Beals
Self-Marketing Power
The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I’m going to go out on a limb (not too far) and guess that you are familiar with blogging and podcasting, and yes those are certainly on the list, but there are many other things also. From public speaking, and writing to better networking, Jeff details the things you can do to advance your name.

Link:
SelfMarketingPower.com

]]> http://www.daxle.net/archive/self-marketing-power/feed 1 12:36 Self-Marketing Power by Jeff Beals The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, ... Self-Marketing Power by Jeff Beals The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I'm going to go out on a limb (not too far) and guess that you are familiar with blogging and podcasting, and yes those are certainly on the list, but there are many other things also. From public speaking, and writing to better networking, Jeff details the things you can do to advance your name. Link: SelfMarketingPower.com Imprint, Marketing Imprint no no We http://www.daxle.net/archive/we http://www.daxle.net/archive/we#comments Fri, 16 Nov 2007 01:38:55 +0000 admin http://www.daxle.net/archive/we We: The Ideal Customer Relationship by Steve Yastrow
We

Wouldn’t you like to have every customer be your best customer? Isn’t it reassuring when you know they won’t flock to a competitor if it moves in next door. They won’t leave because there is more than just the exchange of products and services – there is a relationship involved. I know you’d like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn’t see it that way – what you offer is duplicated by others in the marketplace. What isn’t duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have.

Links:
www.Yastrow.com
Steve is a regular contributor at www.TomPeters.com
Closing music from www.Shakshuka.com

]]> http://www.daxle.net/archive/we/feed 0 24:07 We: The Ideal Customer Relationship by Steve Yastrow Wouldn't you like to have every customer be your best customer? Isn't it reassuring when you know they won't ... We: The Ideal Customer Relationship by Steve Yastrow Wouldn't you like to have every customer be your best customer? Isn't it reassuring when you know they won't flock to a competitor if it moves in next door. They won't leave because there is more than just the exchange of products and services - there is a relationship involved. I know you'd like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn't see it that way - what you offer is duplicated by others in the marketplace. What isn't duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have. Links: www.Yastrow.com Steve is a regular contributor at www.TomPeters.com Closing music from www.Shakshuka.com Imprint, Marketing Imprint no no Beyond Buzz http://www.daxle.net/archive/beyond-buzz http://www.daxle.net/archive/beyond-buzz#comments Thu, 20 Sep 2007 23:00:56 +0000 admin http://www.daxle.net/archive/beyond-buzz Beyond Buzz by Lois Kelly
Beyond Buzz

We’re all familiar with conventional marketing – the company talking about itself. Then there’s buzz – customers talking about the company. The next step is the place to be – a dialog between the company and its customers. But where and how do you start to have a back and forth dialog with customers? What can you do to get people talking? And how do you align your staff to do it right? Lois explains how to take this new and greatly beneficial journey.

Links:
Website – www.Foghound.com
Blog – www.blog.Foghound.com

]]> http://www.daxle.net/archive/beyond-buzz/feed 0 19:22 Beyond Buzz by Lois Kelly We're all familiar with conventional marketing - the company talking about itself. Then there's buzz - customers talking about the company. ... Beyond Buzz by Lois Kelly We're all familiar with conventional marketing - the company talking about itself. Then there's buzz - customers talking about the company. The next step is the place to be - a dialog between the company and its customers. But where and how do you start to have a back and forth dialog with customers? What can you do to get people talking? And how do you align your staff to do it right? Lois explains how to take this new and greatly beneficial journey. Links: Website - www.Foghound.com Blog - www.blog.Foghound.com Imprint, Marketing Imprint no no