Where’s Your Wow? by Robyn Spizman and Rick Frishman.
This book looks into the recipe to create a special sauce in your company. That’s what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it’s sixteen steps to connecting your product or service to the market and your consumers. Links: Book website, Rick’s website and blog, and Planned TV Arts.
Self-Marketing Power by Jeff Beals
The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I’m going to go out on a limb (not too far) and guess that you are familiar with blogging and podcasting, and yes those are certainly on the list, but there are many other things also. From public speaking, and writing to better networking, Jeff details the things you can do to advance your name.
Link:
SelfMarketingPower.com
We: The Ideal Customer Relationship by Steve Yastrow
Wouldn’t you like to have every customer be your best customer? Isn’t it reassuring when you know they won’t flock to a competitor if it moves in next door. They won’t leave because there is more than just the exchange of products and services – there is a relationship involved. I know you’d like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn’t see it that way – what you offer is duplicated by others in the marketplace. What isn’t duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have.
Links:
www.Yastrow.com
Steve is a regular contributor at www.TomPeters.com
Closing music from www.Shakshuka.com
Beyond Buzz by Lois Kelly
We’re all familiar with conventional marketing – the company talking about itself. Then there’s buzz – customers talking about the company. The next step is the place to be – a dialog between the company and its customers. But where and how do you start to have a back and forth dialog with customers? What can you do to get people talking? And how do you align your staff to do it right? Lois explains how to take this new and greatly beneficial journey.
Links:
Website – www.Foghound.com
Blog – www.blog.Foghound.com
