7 Jul, 2010
The Referral Engine by John Jantsch
Getting a referral is one big huge complement for your business and we want them. Although rather than just wanting it, we have to go after it by making the business referable. A rote transaction, while better than a nightmare, won’t go far in having others talk about and recommend you to others. You’ve got to give them something to talk about. John writes about how to do that, and then how to harness your customers to refer business to you.
I talk with John about discovering who is likely to refer, local vs. online networking, how the book is divided up and more.
John is at DuctTapeMarketing.com. More about the book at ReferralEngineBook.com
22 Jun, 2010
The Language of Trust by Michael Maslansky
Are you more skeptical than you used to be? Does the phrase “free trial offer” cause you to consider how convenient it will be to try it out or does it make you wonder how difficult it will be to have the company stop bothering you when you want to tell them ‘no’? We can become excited over the next marketing campaign because it’s so polished and logical, but fail to remember the people we’re trying to reach are hesitant to receive our message. In this book, Michael examines how the words we choose impact how the customer responds.
I talk with Michael about the deterioration of trust, an example of how this works, his take on what JetBlue did in the midst of crisis, and more.
More about the book at LanguageOfTrust.com
27 May, 2010
Flip the Funnel by Joseph Jaffe
The traditional marketing funnel had its issues in the past, but revisiting it again, Joseph articulates how the whole thing seems ridiculous these days. We spend a lot of money marketing to new customers. Wouldn’t it be wiser to focus on your existing base, and find ways to energize them? Not only will they return, but some will spread the word for you.
I talk with Joe about the funnel, customer service, and whether you segment levels of service, or treat everyone the same.
More about the book at FlipTheFunnelNow.com. Not to mention jaffejuice.com, which I’m sure you already know about.
10 Jul, 2008
Where’s Your Wow? by Robyn Spizman and Rick Frishman.
This book looks into the recipe to create a special sauce in your company. That’s what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it’s sixteen steps to connecting your product or service to the market and your consumers. Links: Book website, Rick’s website and blog, and Planned TV Arts.
9 Apr, 2008
Self-Marketing Power by Jeff Beals
The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I’m going to go out on a limb (not too far) and guess that you are familiar with blogging and podcasting, and yes those are certainly on the list, but there are many other things also. From public speaking, and writing to better networking, Jeff details the things you can do to advance your name.
Link:
SelfMarketingPower.com
