9 Nov, 2010
The Power of Co-Creation by Francis Gouillart
Traditionally companies have used their product teams to create the things we buy. However, you are not limited to your internal resources. That’s where co-creation comes in. By allowing your customers to innovate on top of what you’ve done, you make way for a richer, longer-lasting customer experience.
I talk with Francis about what co-creation is, what co-creation did for Nike and more.
More about the book here and Francis blogs here here.
26 Oct, 2010
The Company That Solved Health Care by John Torinus, Jr
This topic is on the mind of businesses and employees alike. Serigraph found itself burdened by the rising costs and John took it to task. He details the steps the company took to lower its costs, save employees money and not sacrifice quality.
More about the book here.
16 Oct, 2010
The Orange Revolution: How One Great Team Can Transform an Entire Organization by Adrian Gostick
Great Places to Work surveyed 350,000 people and Adrian and Chester analyzed it to figure out what makes team go. In the end the key ingredients are Wow, No Surprises and Cheering each other on. They also look at hurdles, improving communications, recruiting and hiring, etc.
More about the book here, and Adrian, here.
3 Oct, 2010
Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time by Landy Chase
Buyers are the savvy bunch, aren’t they? They use a variety of vendors and use the competition against you. Landy wants you to make the sale, knowing that the competition is all around you. There are things you can do to work your way through the system to the decision makers and close the deal.
I talk with Landy about gatekeepers, what to do in the first meeting and more.
More about the book, and Landy at http://LandyChase.com/.
23 Sep, 2010
Giving Voice to Values: How to Speak Your Mind When You Know What’s Right by Mary Gentile
It’s not enough to have values, they must be heard. I don’t, and society doesn’t need your company to be the next big headline. Whether your outspoken or timid, there is some thought to put behind it, otherwise it might be swept to the corner. The “how” part is something you may have not considered. You can be strategic in how you influence what’s important.
I talk to Mary about my frustration with ethics training, BP, the danger of rushing to an answer, and more.
More about the book, and Mary at http://MaryGentile.com/.
