20 Apr, 2010
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, who would it be? Not someone dull, that’s for sure.
Now apply this interest, this fascination with your brand. Done right, there is something about it that gets your customers hooked. Sally breaks it down into 7 triggers. Choose wisely and and reap the rewards.
I talk with Sally about who this applies to, what part ‘triggers’ play into this and an example of fascination done wrong.
More about the book at SallyHogshead.com, and find out your personality with the f-score.
5 Apr, 2010
The Inner Game of Stress by W. Timothy Gallwey and John Horton
Stress attacks every aspect of our well-being. Gallwey explains how negative self-talk undermines us, making us believe that pressure is inevitable and that other people’s expectations are paramount–which leaves us feeling helpless and unhappy. But as Gallwey shows, we have the means to build a shield against stress with our abilities to take childlike pleasure in learning new skills, to properly and healthily rest and relax, and to trust in our own good judgment. With his trademark mix of case histories and interactive worksheets, Gallwey helps us to tap into these inner strengths, giving us invaluable tools.
More about the book at InnerGameOfStress.com
22 Feb, 2010
Never Fly Solo by Robert “Waldo” Waldman
While Hollywood portrays the rogue who can party all weekend, arrive ill-prepared, and still defeat the enemy. That’s not real life for Waldo, and certainly not for the Air Force. Waldo explains the importance of a wingman and how the lessons he learned on active duty translate into the business world. He tells his stories of failure and success, and how he’s learned from both.
I talk with Waldo about why partners are so important, how he overcame claustrophobia, and what a good debriefing does.
More about the book at YourWingman.com
4 Feb, 2010
Repositioning by Jack Trout
No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so much competition (how many brands of toothpaste, cars, soda, electronics are there?) placing your stake in the ground is a different challenge than it was back then. Jack returns to lay a course again and navigate through the competition, change, and crisis that is at every turn.
I talk with Jack about Diet Coke, how to find out what your position is, how to pull off having a sale when times are lean and more.
More about the book at TroutandPartners.com
18 Jan, 2010
Unfolding the Napkin by Dan Roam
Yes, we know. You’ve got a problem. And instead of talking about it, how about using a picture to describe it instead. Dan finds you can engage your audience in a way you just can’t do with words alone. Plus you can “see” things you wouldn’t otherwise.
I talk with Dan about the person who can’t draw (his #1 question), how this helps you brainstorm and more.
More about the book at TheBackoftheNapkin.com
