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<channel>
	<title>Imprint: Busines Author Interviews &#187; Imprint</title>
	<atom:link href="http://www.daxle.net/archive/category/imprint/feed" rel="self" type="application/rss+xml" />
	<link>http://www.daxle.net</link>
	<description>Business podcasts</description>
	<pubDate>Thu, 18 Dec 2008 04:27:27 +0000</pubDate>
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	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
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		<copyright>&#xA9;Imprint </copyright>
		<managingEditor>brian@daxle.net (Imprint)</managingEditor>
		<webMaster>brian@daxle.net(Imprint)</webMaster>
		<category></category>
		<ttl>1440</ttl>
		<itunes:keywords>business, books, business books, interviews, sales, marketing, leadership</itunes:keywords>
		<itunes:subtitle>Business Author Interviews</itunes:subtitle>
		<itunes:summary>Ah, the wonderful world of books. A relevant business book can give you an edge in your business and keep you ahead of the pack. Stop by, listen, and find some treasures to add to your shortlist.</itunes:summary>
		<itunes:author>Imprint</itunes:author>
		<itunes:category text="Business"/>
<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
</itunes:category>
		<itunes:owner>
			<itunes:name>Imprint</itunes:name>
			<itunes:email>brian@daxle.net</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://www.daxle.net/images/imprint144.jpg" />
		<image>
			<url>http://www.daxle.net/images/imprint144.jpg</url>
			<title>Imprint: Busines Author Interviews</title>
			<link>http://www.daxle.net</link>
			<width>144</width>
			<height>144</height>
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		<item>
		<title>The Brand Bubble</title>
		<link>http://www.daxle.net/archive/the-brand-bubble</link>
		<comments>http://www.daxle.net/archive/the-brand-bubble#comments</comments>
		<pubDate>Thu, 18 Dec 2008 04:27:27 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=65</guid>
		<description><![CDATA[The Brand Bubble -  by John Gerzema.

On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of value? This is The Brand Bubble. Now that we know the [...]]]></description>
			<content:encoded><![CDATA[<p>The Brand Bubble -  by John Gerzema.<br />
<img title="The Brand Bubble" src="http://www.daxle.net/imprint/cover/045.jpg" alt="The Brand Bubble" hspace="2" width="119" height="181" /><br />
On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of value? This is <em>The Brand Bubble</em>. Now that we know the problem, let&#8217;s work on a solution. Inside you&#8217;ll find a 5-step process to invigorate your brand and give it momentum.</p>
<p>I talk with John about loss of consumer loyalty, what to do about it, and the <a href="http://thebrandbubble.com/explore/">BrandAsset Valuator</a>, a tool to see where thousands of brands stand in the marketplace.</p>
<p>More about John at  <a title="TheBrandBubble.com" href="http://www.TheBrandBubble.com/">www.TheBrandBubble.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-brand-bubble/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/65/0/Imprint_045_Gerzema.mp3" length="8778724" type="audio/mpeg"/>
<itunes:duration>14:37</itunes:duration>
		<itunes:subtitle>The Brand Bubble -  by John Gerzema.

On one hand we have businesses giving high value to their brands, and on the other hand we ...</itunes:subtitle>
		<itunes:summary>The Brand Bubble -  by John Gerzema.

On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of value? This is The Brand Bubble. Now that we know the problem, let's work on a solution. Inside you'll find a 5-step process to invigorate your brand and give it momentum.

I talk with John about loss of consumer loyalty, what to do about it, and the BrandAsset Valuator, a tool to see where thousands of brands stand in the marketplace.

More about John at  www.TheBrandBubble.com.</itunes:summary>
		<itunes:keywords>Branding,,Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Talent is Overrated</title>
		<link>http://www.daxle.net/archive/talent-is-overrated</link>
		<comments>http://www.daxle.net/archive/talent-is-overrated#comments</comments>
		<pubDate>Mon, 01 Dec 2008 03:09:54 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=62</guid>
		<description><![CDATA[Talent is Overrated - What Really Separates World-Class Performers from Everybody Else by Geoff Colvin.

The good news is, we really do start out on equal footing. While it might seem that some have the knack or raw gift, Geoff has found that the research doesn&#8217;t support it. So if you want to be world-class, you&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>Talent is Overrated - What Really Separates World-Class Performers from Everybody Else by Geoff Colvin.<br />
<img title="Talent is Overrated" src="http://www.daxle.net/imprint/cover/044.jpg" alt="Talent is Overrated" hspace="2" width="119" height="181" /><br />
The good news is, we really do start out on equal footing. While it might seem that some have the knack or raw gift, Geoff has found that the research doesn&#8217;t support it. So if you want to be world-class, you&#8217;ve got to work and put the time in, but not just any kind of work, a very specific kind called &#8220;deliberate practice&#8221;. The bad news is that this &#8220;deliberate practice&#8221; isn&#8217;t fun. But more of it equals better performance, and tons of it equals great performance.</p>
<p>I talk Geoff about what really does get us ahead and what we can do to be truly excellent.</p>
<p>More about Geoff at  <a title="TalentisOverrated.com" href="http://www.TalentIsOverrated.com/">www.TalentIsOverrated.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/talent-is-overrated/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/62/0/Imprint_044_Colvin.mp3" length="11832390" type="audio/mpeg"/>
<itunes:duration>19:43</itunes:duration>
		<itunes:subtitle>Talent is Overrated - What Really Separates World-Class Performers from Everybody Else by Geoff Colvin.

The good news is, we really do start out on equal ...</itunes:subtitle>
		<itunes:summary>Talent is Overrated - What Really Separates World-Class Performers from Everybody Else by Geoff Colvin.

The good news is, we really do start out on equal footing. While it might seem that some have the knack or raw gift, Geoff has found that the research doesn't support it. So if you want to be world-class, you've got to work and put the time in, but not just any kind of work, a very specific kind called "deliberate practice". The bad news is that this "deliberate practice" isn't fun. But more of it equals better performance, and tons of it equals great performance.

I talk Geoff about what really does get us ahead and what we can do to be truly excellent.

More about Geoff at  www.TalentIsOverrated.com.</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Failure to Communicate</title>
		<link>http://www.daxle.net/archive/failure-to-communicate</link>
		<comments>http://www.daxle.net/archive/failure-to-communicate#comments</comments>
		<pubDate>Tue, 11 Nov 2008 04:27:30 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=58</guid>
		<description><![CDATA[Failure to Communicate :How Conversations Go Wrong and What You Can Do to Right Them by Holly Weeks.

Since few of us like being involved in confrontational or highly emotional conversations we tend to procrastinate, hoping the situation will improve on its own. However, do not fear, Holly has examined these intense dialogs and provides for [...]]]></description>
			<content:encoded><![CDATA[<p>Failure to Communicate :How Conversations Go Wrong and What You Can Do to Right Them by Holly Weeks.<br />
<img title="Failure to Communicate" src="http://www.daxle.net/imprint/cover/043.jpg" alt="Failure to Communicate" hspace="2" width="119" height="181" /><br />
Since few of us like being involved in confrontational or highly emotional conversations we tend to procrastinate, hoping the situation will improve on its own. However, do not fear, Holly has examined these intense dialogs and provides for us a way to handle them. Don&#8217;t let &#8216;not knowing how&#8217; be the reason you keep waiting, or worse, catch you off guard.</p>
<p>I talk with Holly about what kinds of conversations turn heated, how to deal with crying and more. </p>
<p>More about Holly at  <a title="HollyWeeks.com" href="http://www.HollyWeeks.com/">HollyWeeks.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/failure-to-communicate/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/58/0/Imprint_043_Weeks.mp3" length="5737093" type="audio/mpeg"/>
<itunes:duration>9:33</itunes:duration>
		<itunes:subtitle>Failure to Communicate :How Conversations Go Wrong and What You Can Do to Right Them by Holly Weeks.

Since few of us like being involved in ...</itunes:subtitle>
		<itunes:summary>Failure to Communicate :How Conversations Go Wrong and What You Can Do to Right Them by Holly Weeks.

Since few of us like being involved in confrontational or highly emotional conversations we tend to procrastinate, hoping the situation will improve on its own. However, do not fear, Holly has examined these intense dialogs and provides for us a way to handle them. Don't let 'not knowing how' be the reason you keep waiting, or worse, catch you off guard.
I talk with Holly about what kinds of conversations turn heated, how to deal with crying and more. 
More about Holly at  HollyWeeks.com.
</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Relevance</title>
		<link>http://www.daxle.net/archive/relevance</link>
		<comments>http://www.daxle.net/archive/relevance#comments</comments>
		<pubDate>Fri, 31 Oct 2008 01:55:41 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=60</guid>
		<description><![CDATA[Relevance by Tim Manners.

Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be human, not a piece of data. Rather than find yourself in the position of having your advertising try to talk someone [...]]]></description>
			<content:encoded><![CDATA[<p>Relevance by Tim Manners.<br />
<img title="Relevance" src="http://www.daxle.net/imprint/cover/042.jpg" alt="Relevance" hspace="2" width="119" height="181" /><br />
Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be <em>human</em>, not a piece of data. Rather than find yourself in the position of having your advertising try to talk someone into something, join Tim to discover how to find innovation that keeps your brand something people want.</p>
<p>I talk with Tim about the overabundance of advertising and its effect, whether its better to be who you are or let the customer decide, and what &#8220;Relevance&#8221; looks like.</p>
<p>More about Tim at <a href="http://www.reveries.com">Reveries.com</a> and <a href="http://www.timmanners.com">TimManners.com</a></p>
<p><code></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/relevance/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/60/0/Imprint_042_Manners.mp3" length="9485515" type="audio/mpeg"/>
<itunes:duration>15:48</itunes:duration>
		<itunes:subtitle>Relevance by Tim Manners.

Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose ...</itunes:subtitle>
		<itunes:summary>Relevance by Tim Manners.

Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be human, not a piece of data. Rather than find yourself in the position of having your advertising try to talk someone into something, join Tim to discover how to find innovation that keeps your brand something people want.
I talk with Tim about the overabundance of advertising and its effect, whether its better to be who you are or let the customer decide, and what "Relevance" looks like.
More about Tim at Reveries.com and TimManners.com

</itunes:summary>
		<itunes:keywords>Branding,,Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Iconoclast</title>
		<link>http://www.daxle.net/archive/iconoclast</link>
		<comments>http://www.daxle.net/archive/iconoclast#comments</comments>
		<pubDate>Fri, 24 Oct 2008 02:20:24 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=61</guid>
		<description><![CDATA[Iconoclast by Gregory Berns.

Being different or thinking different is a common theme in business growth and innovation. The approach in other books is looking at ways to be creative and generate new ideas. Greg&#8217;s approach is from science; he&#8217;s looking at what&#8217;s going on in the brain while all of this is going on. Come [...]]]></description>
			<content:encoded><![CDATA[<p>Iconoclast by Gregory Berns.<br />
<img title="Iconoclast" src="http://www.daxle.net/imprint/cover/041.jpg" alt="Iconoclast" hspace="2" width="119" height="181" /><br />
Being different or thinking different is a common theme in business growth and innovation. The approach in other books is looking at ways to be creative and generate new ideas. Greg&#8217;s approach is from science; he&#8217;s looking at what&#8217;s going on in the brain while all of this is going on. Come to find out, the brain wants to be efficient, so it takes shortcuts all the time. If you want innovation, you&#8217;ll have to take a different approach if you want to see things differently.</p>
<p>Greg discusses the characteristics of an iconoclast, what might help in uncovering a new idea, and advice for teams.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/iconoclast/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/61/0/Imprint_041_Berns.mp3" length="7264659" type="audio/mpeg"/>
<itunes:duration>12:06</itunes:duration>
		<itunes:subtitle>Iconoclast by Gregory Berns.

Being different or thinking different is a common theme in business growth and innovation. The approach in other books is looking at ...</itunes:subtitle>
		<itunes:summary>Iconoclast by Gregory Berns.

Being different or thinking different is a common theme in business growth and innovation. The approach in other books is looking at ways to be creative and generate new ideas. Greg's approach is from science; he's looking at what's going on in the brain while all of this is going on. Come to find out, the brain wants to be efficient, so it takes shortcuts all the time. If you want innovation, you'll have to take a different approach if you want to see things differently.
Greg discusses the characteristics of an iconoclast, what might help in uncovering a new idea, and advice for teams.
</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>How the Wise Decide</title>
		<link>http://www.daxle.net/archive/how-the-wise-decide</link>
		<comments>http://www.daxle.net/archive/how-the-wise-decide#comments</comments>
		<pubDate>Tue, 30 Sep 2008 01:33:21 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=59</guid>
		<description><![CDATA[How the Wise Decide: The Lessons of 21 Extraordinary Leaders by Bryn Zeckhauser.

A day for firm decisions&#8230; or is it? We&#8217;re gathering info and making choices all the time. How do excellent leaders do it? How do they decide A or B, and see it through? How do they handle the tough calls? The authors [...]]]></description>
			<content:encoded><![CDATA[<p>How the Wise Decide: The Lessons of 21 Extraordinary Leaders by Bryn Zeckhauser.<br />
<img title="How the Wise Decide" src="http://www.daxle.net/imprint/cover/040.jpg" alt="How the Wise Decide" hspace="2" width="119" height="181" /><br />
A day for firm decisions&#8230; or is it? We&#8217;re gathering info and making choices all the time. How do excellent leaders do it? How do they decide A or B, and see it through? How do they handle the tough calls? The authors interviewed 21 long-standing successful leaders in business (and life) to find out what the common traits were. It looks at how they gather information, decide, and then execute.</p>
<p>I talk with Byrn about how to get politics and turf wars out the decision, and how to &#8220;fill a room with barbarians&#8221;, and have anything good come out at all. <img src='http://www.daxle.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>More at the <a title="Book website" href="http://www.wisedecide.com/">book website</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/how-the-wise-decide/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/59/0/Imprint_040_Zeckhauser.mp3" length="7766365" type="audio/mpeg"/>
<itunes:duration>12:53</itunes:duration>
		<itunes:subtitle>How the Wise Decide: The Lessons of 21 Extraordinary Leaders by Bryn Zeckhauser.

A day for firm decisions... or is it? We're gathering info and making ...</itunes:subtitle>
		<itunes:summary>How the Wise Decide: The Lessons of 21 Extraordinary Leaders by Bryn Zeckhauser.

A day for firm decisions... or is it? We're gathering info and making choices all the time. How do excellent leaders do it? How do they decide A or B, and see it through? How do they handle the tough calls? The authors interviewed 21 long-standing successful leaders in business (and life) to find out what the common traits were. It looks at how they gather information, decide, and then execute.
I talk with Byrn about how to get politics and turf wars out the decision, and how to "fill a room with barbarians", and have anything good come out at all. :) 
More at the book website.
</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Nice Guys Can Get the Corner Office</title>
		<link>http://www.daxle.net/archive/nice-guys-can-get-the-corner-office</link>
		<comments>http://www.daxle.net/archive/nice-guys-can-get-the-corner-office#comments</comments>
		<pubDate>Fri, 22 Aug 2008 13:29:28 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=57</guid>
		<description><![CDATA[Nice Guys Can Get the Corner Office by Russ Edelman.

Nice guys (and gals) are who we want to work with (who wants to work with a jerk?), but in the process get &#8216;run over&#8217; by giving in at their expense. What&#8217;s the solution? Taking on the Nice Guy Bill of Rights - the formula for [...]]]></description>
			<content:encoded><![CDATA[<p>Nice Guys Can Get the Corner Office by Russ Edelman.<br />
<img title="Nice Guys Can Get the Corner Office" src="http://www.daxle.net/imprint/cover/039.jpg" alt="Nice Guys Can Get the Corner Office" hspace="2" width="119" height="181" /><br />
Nice guys (and gals) are who we want to work with (who wants to work with a jerk?), but in the process get &#8216;run over&#8217; by giving in at their expense. What&#8217;s the solution? Taking on the Nice Guy Bill of Rights - the formula for being assertive without being aggressive.</p>
<p>I talk with Russ about what a &#8216;Nice Guy&#8217; is, how nice is mistaken for weak, and what to do once you realize you&#8217;ve been getting run over.</p>
<p>More at the <a title="Book website" href="http://www.niceguystrategies.com/">book website</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/nice-guys-can-get-the-corner-office/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/57/0/Imprint_039_Edelman.mp3" length="7803304" type="audio/mpeg"/>
<itunes:duration>12:59</itunes:duration>
		<itunes:subtitle>Nice Guys Can Get the Corner Office by Russ Edelman.

Nice guys (and gals) are who we want to work with (who wants to work with ...</itunes:subtitle>
		<itunes:summary>Nice Guys Can Get the Corner Office by Russ Edelman.

Nice guys (and gals) are who we want to work with (who wants to work with a jerk?), but in the process get 'run over' by giving in at their expense. What's the solution? Taking on the Nice Guy Bill of Rights - the formula for being assertive without being aggressive.

I talk with Russ about what a 'Nice Guy' is, how nice is mistaken for weak, and what to do once you realize you've been getting run over.

More at the book website.</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Innovator&#8217;s Guide to Growth</title>
		<link>http://www.daxle.net/archive/the-innovators-guide-to-growth</link>
		<comments>http://www.daxle.net/archive/the-innovators-guide-to-growth#comments</comments>
		<pubDate>Mon, 28 Jul 2008 12:03:57 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=55</guid>
		<description><![CDATA[Innovator&#8217;s Guide to Growth by Scott D. Anthony.

There&#8217;s nothing like a good innovation to create a market and drive your company&#8217;s growth. This book looks at how to:

 Identify potential innovation opportunities
 Formulate and shape ideas
 Build an innovation business
 Build innovation capabilities

I talk with Scott about where to look for innovation, how to increase [...]]]></description>
			<content:encoded><![CDATA[<p>Innovator&#8217;s Guide to Growth by Scott D. Anthony.<br />
<img title="The Innovator's Guide to Growth" src="http://www.daxle.net/imprint/cover/038.jpg" alt="Innovator's Guide to Growth" hspace="2" width="119" height="181" /><br />
There&#8217;s nothing like a good innovation to create a market and drive your company&#8217;s growth. This book looks at how to:</p>
<ul>
<li> Identify potential innovation opportunities</li>
<li> Formulate and shape ideas</li>
<li> Build an innovation business</li>
<li> Build innovation capabilities</li>
</ul>
<p>I talk with Scott about where to look for innovation, how to increase your odds of success and how to handle an innovation that&#8217;s a paradigm shift - solving a problem that people don&#8217;t know they have. Scott <a title="blog" href="http://discussionleader.hbsp.com/anthony/">blogs</a> at HBSP, and is the president of <a title="Innosight" href="http://www.innosight.com">Innosight</a>. <a title="book tools" href="http://innovatorsguidetogrowth.com/innovators_tools.html">Tools</a> for innovator at the <a title="Book website" href="http://innovatorsguidetogrowth.com">book website</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-innovators-guide-to-growth/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/55/0/Imprint_038_Anthony.mp3" length="9303318" type="audio/mpeg"/>
<itunes:duration>15:29</itunes:duration>
		<itunes:subtitle>Innovator's Guide to Growth by Scott D. Anthony.

There's nothing like a good innovation to create a market and drive your company's growth. This book looks ...</itunes:subtitle>
		<itunes:summary>Innovator's Guide to Growth by Scott D. Anthony.

There's nothing like a good innovation to create a market and drive your company's growth. This book looks at how to:

	 Identify potential innovation opportunities
	 Formulate and shape ideas
	 Build an innovation business
	 Build innovation capabilities

I talk with Scott about where to look for innovation, how to increase your odds of success and how to handle an innovation that's a paradigm shift - solving a problem that people don't know they have. Scott blogs at HBSP, and is the president of Innosight. Tools for innovator at the book website.</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>How You Do What You Do</title>
		<link>http://www.daxle.net/archive/how-you-do-what-you-do</link>
		<comments>http://www.daxle.net/archive/how-you-do-what-you-do#comments</comments>
		<pubDate>Fri, 18 Jul 2008 11:39:56 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=56</guid>
		<description><![CDATA[How You Do What You Do by Bob Livingston.

What you do is what gets the sale, at least in the short term. How you do it is where repeat customers and sustained sales kick in. A satisfied customer returns, a dissatisfied customer goes elsewhere. Bob dives deep into the elements of service excellence and what [...]]]></description>
			<content:encoded><![CDATA[<p>How You Do What You Do by Bob Livingston.<br />
<img title="How You Do What You Do" src="http://www.daxle.net/imprint/cover/037.jpg" alt="How You Do What You Do" hspace="2" width="119" height="181" /></p>
<p><em>What you do</em> is what gets the sale, at least in the short term. <em>How you do</em> it is where repeat customers and sustained sales kick in. A satisfied customer returns, a dissatisfied customer goes elsewhere. Bob dives deep into the elements of service excellence and what it takes to implement them. They include how to:</p>
<ul>
<li>Develop and live your Purpose and Values</li>
<li>Understand your clients&#8217; <em>soft</em> needs, and create plans to satisfy them</li>
<li>Seek continuous improvement by stimulating creativity and innovation</li>
<li>Keep your service-oriented culture growing</li>
<li>Create a passion for Service Excellence</li>
</ul>
<p>More about Bob at <a title="REL Communications" href="http://relcommunications.com">REL Communications</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/how-you-do-what-you-do/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/56/0/Imprint_037_Livingston.mp3" length="10754101" type="audio/mpeg"/>
<itunes:duration>17:54</itunes:duration>
		<itunes:subtitle>How You Do What You Do by Bob Livingston.


What you do is what gets the sale, at least in the short term. How you do ...</itunes:subtitle>
		<itunes:summary>How You Do What You Do by Bob Livingston.


What you do is what gets the sale, at least in the short term. How you do it is where repeat customers and sustained sales kick in. A satisfied customer returns, a dissatisfied customer goes elsewhere. Bob dives deep into the elements of service excellence and what it takes to implement them. They include how to:

	Develop and live your Purpose and Values
	Understand your clients' soft needs, and create plans to satisfy them
	Seek continuous improvement by stimulating creativity and innovation
	Keep your service-oriented culture growing
	Create a passion for Service Excellence

More about Bob at REL Communications.</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Where&#8217;s Your Wow?</title>
		<link>http://www.daxle.net/archive/wheres-your-wow</link>
		<comments>http://www.daxle.net/archive/wheres-your-wow#comments</comments>
		<pubDate>Thu, 10 Jul 2008 21:34:11 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=54</guid>
		<description><![CDATA[Where&#8217;s Your Wow? by Robyn Spizman and Rick Frishman.

This book looks into the recipe to create a special sauce in your company. That&#8217;s what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it&#8217;s sixteen steps to connecting your product [...]]]></description>
			<content:encoded><![CDATA[<p>Where&#8217;s Your Wow? by Robyn Spizman and Rick Frishman.<br />
<img title="Where's Your Wow?" src="http://www.daxle.net/imprint/cover/036.jpg" alt="Where's Your Wow?" hspace="2" width="119" height="181" /><br />
This book looks into the recipe to create a special sauce in your company. That&#8217;s what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it&#8217;s sixteen steps to connecting your product or service to the market and your consumers. Links: <a title="Book website" href="http://wheresyourwow.com/">Book website</a>, Rick&#8217;s <a title="Rick's website" href="http://rickfrishman.com/">website</a> and <a title="Rick's Blog" href="http://rickfrishman.com/blog/index.php">blog</a>, and <a title="Rick's Company" href="http://www.plannedtelevisionarts.com/">Planned TV Arts</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/wheres-your-wow/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/54/0/Imprint_036_Frishman.mp3" length="11664211" type="audio/mpeg"/>
<itunes:duration>19:24</itunes:duration>
		<itunes:subtitle>Where's Your Wow? by Robyn Spizman and Rick Frishman.

This book looks into the recipe to create a special sauce in your company. That's what makes ...</itunes:subtitle>
		<itunes:summary>Where's Your Wow? by Robyn Spizman and Rick Frishman.

This book looks into the recipe to create a special sauce in your company. That's what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it's sixteen steps to connecting your product or service to the market and your consumers. Links: Book website, Rick's website and blog, and Planned TV Arts.</itunes:summary>
		<itunes:keywords>Imprint,,Marketing</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Navigating For Success</title>
		<link>http://www.daxle.net/archive/navigating-for-success</link>
		<comments>http://www.daxle.net/archive/navigating-for-success#comments</comments>
		<pubDate>Sun, 22 Jun 2008 23:36:38 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/?p=53</guid>
		<description><![CDATA[Navigating For Success by Moss A. Jackson, Ph.D.

Moss is a clinical psychologist that has taken that practice and helped business people for over 30 years. He looks at what your doing to drive your ship to its destination - are you in charge, or are the waters tossing you about? The book looks at mapping [...]]]></description>
			<content:encoded><![CDATA[<p>Navigating For Success by Moss A. Jackson, Ph.D.<br />
<img title="Navigating For Success" src="http://www.daxle.net/imprint/cover/035.jpg" alt="Navigating For Success" hspace="2" width="119" height="181" /><br />
Moss is a clinical psychologist that has taken that practice and helped business people for over 30 years. He looks at what your doing to drive your ship to its destination - are you in charge, or are the waters tossing you about? The book looks at mapping your course, dealing with fear and danger, obstacles and finding high performance in your passions. More about Moss at <a title="Corporate Initiatives" href="http://www.CorporateInitiatives.com">Corporate Initiatives</a>.</p>
<p>I talk to Moss about dealing with people conflict, and Moss gives a simple, yet easy way to start getting a handle when you find yourself in a fearful situation.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/navigating-for-success/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/53/0/Imprint_035_Jackson.mp3" length="12716370" type="audio/mpeg"/>
<itunes:duration>21:10</itunes:duration>
		<itunes:subtitle>Navigating For Success by Moss A. Jackson, Ph.D.

Moss is a clinical psychologist that has taken that practice and helped business people for over 30 years. ...</itunes:subtitle>
		<itunes:summary>Navigating For Success by Moss A. Jackson, Ph.D.

Moss is a clinical psychologist that has taken that practice and helped business people for over 30 years. He looks at what your doing to drive your ship to its destination - are you in charge, or are the waters tossing you about? The book looks at mapping your course, dealing with fear and danger, obstacles and finding high performance in your passions. More about Moss at Corporate Initiatives.

I talk to Moss about dealing with people conflict, and Moss gives a simple, yet easy way to start getting a handle when you find yourself in a fearful situation.</itunes:summary>
		<itunes:keywords>Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Big Ideas to Big Results</title>
		<link>http://www.daxle.net/archive/big-ideas-to-big-results</link>
		<comments>http://www.daxle.net/archive/big-ideas-to-big-results#comments</comments>
		<pubDate>Thu, 15 May 2008 23:18:21 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/big-ideas-to-big-results</guid>
		<description><![CDATA[Big Ideas to Big Results by Michael Kanazawa and Robert Miles

You probably know where you want to go, it&#8217;s the getting there that&#8217;s the problem. You&#8217;re not alone as Fortune 500 companies to the shop on the corner have experienced the same frustration. Based on a methodology that started some 25 years ago at Harvard, [...]]]></description>
			<content:encoded><![CDATA[<p>Big Ideas to Big Results by Michael Kanazawa and Robert Miles<br />
<img src="http://www.daxle.net/imprint/cover/034.jpg" alt="Big Ideas to Big Results" title="Big Ideas to Big Results" height="181" hspace="2" width="119" /><br />
You probably know where you want to go, it&#8217;s the getting there that&#8217;s the problem. You&#8217;re not alone as Fortune 500 companies to the shop on the corner have experienced the same frustration. Based on a methodology that started some 25 years ago at Harvard, the authors have worked to enable businesses of all sizes see their ideas become reality.</p>
<p>I talk with Mike about the beginnings, how this book aides in getting an idea launched (rather than have it stall), and aligning the troops.</p>
<p>Link:<br />
<a href="http://BigIdeasToBigResults.com/" title="Big Ideas to Big Results">www.BigIdeasToBigResults.com</a><br />
<a href="http://bigideastobigresults.com/index.php" title="Blog">Big Ideas Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/big-ideas-to-big-results/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/52/0/Imprint_034_Kanazawa.mp3" length="9775884" type="audio/mpeg"/>
<itunes:duration>16:37</itunes:duration>
		<itunes:subtitle>Big Ideas to Big Results by Michael Kanazawa and Robert Miles

You probably know where you want to go, it's the getting there that's the problem. ...</itunes:subtitle>
		<itunes:summary>Big Ideas to Big Results by Michael Kanazawa and Robert Miles

You probably know where you want to go, it's the getting there that's the problem. You're not alone as Fortune 500 companies to the shop on the corner have experienced the same frustration. Based on a methodology that started some 25 years ago at Harvard, the authors have worked to enable businesses of all sizes see their ideas become reality.

I talk with Mike about the beginnings, how this book aides in getting an idea launched (rather than have it stall), and aligning the troops.

Link:
www.BigIdeasToBigResults.com
Big Ideas Blog</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Milkshake Moment</title>
		<link>http://www.daxle.net/archive/the-milkshake-moment</link>
		<comments>http://www.daxle.net/archive/the-milkshake-moment#comments</comments>
		<pubDate>Mon, 21 Apr 2008 01:46:02 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-milkshake-moment</guid>
		<description><![CDATA[The Milkshake Moment by Steven S. Little

Have you found yourself frustrated trying to get, what in your mind is not a difficult thing, but the business you&#8217;re dealing with has some crazy rule in place that makes the process complicated when it doesn&#8217;t have to be? Now look on the inside. Are there rules in [...]]]></description>
			<content:encoded><![CDATA[<p>The Milkshake Moment by Steven S. Little<br />
<img src="http://www.daxle.net/imprint/cover/033.jpg" alt="The Milkshake Moment" title="The Milkshake Moment" height="181" hspace="2" width="119" /><br />
Have you found yourself frustrated trying to get, what in your mind is not a difficult thing, but the business you&#8217;re dealing with has some crazy rule in place that makes the process complicated when it doesn&#8217;t have to be? Now look on the inside. Are there rules in your company that prevent you from connecting and delighting your customers? The Milkshake Moment looks at getting rid of those because they are the biggest barriers to a growing business.</p>
<p>Link:<br />
<a href="http://stevenslittle.com/" title="Steven S. Little">www.StevenSLittle.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-milkshake-moment/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/51/0/Imprint_033_Little.mp3" length="8117540" type="audio/mpeg"/>
<itunes:duration>13:31</itunes:duration>
		<itunes:subtitle>The Milkshake Moment by Steven S. Little

Have you found yourself frustrated trying to get, what in your mind is not a difficult thing, but the ...</itunes:subtitle>
		<itunes:summary>The Milkshake Moment by Steven S. Little

Have you found yourself frustrated trying to get, what in your mind is not a difficult thing, but the business you're dealing with has some crazy rule in place that makes the process complicated when it doesn't have to be? Now look on the inside. Are there rules in your company that prevent you from connecting and delighting your customers? The Milkshake Moment looks at getting rid of those because they are the biggest barriers to a growing business.

Link:
www.StevenSLittle.com</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Self-Marketing Power</title>
		<link>http://www.daxle.net/archive/self-marketing-power</link>
		<comments>http://www.daxle.net/archive/self-marketing-power#comments</comments>
		<pubDate>Thu, 10 Apr 2008 02:42:42 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/self-marketing-power</guid>
		<description><![CDATA[Self-Marketing Power by Jeff Beals

The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I&#8217;m going to go out on a limb [...]]]></description>
			<content:encoded><![CDATA[<p>Self-Marketing Power by Jeff Beals<br />
<img src="http://www.daxle.net/imprint/cover/032.jpg" alt="Self-Marketing Power" title="Self-Marketing Power" height="181" hspace="2" width="119" /><br />
The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I&#8217;m going to go out on a limb (not too far) and guess that you are familiar with blogging and podcasting, and yes those are certainly on the list, but there are many other things also. From public speaking, and writing to better networking, Jeff details the things you can do to advance your name.</p>
<p>Link:<br />
<a href="http://selfmarketingpower.com/">SelfMarketingPower.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/self-marketing-power/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/50/0/Imprint_032_Beals.mp3" length="7588541" type="audio/mpeg"/>
<itunes:duration>12:36</itunes:duration>
		<itunes:subtitle>Self-Marketing Power by Jeff Beals

The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, ...</itunes:subtitle>
		<itunes:summary>Self-Marketing Power by Jeff Beals

The more we build a personal brand and gain popularity within our respective areas of interest the better off we are, and the company we work for. When marketing yourself there are many avenues to use, and many tips to make it worthwhile. I'm going to go out on a limb (not too far) and guess that you are familiar with blogging and podcasting, and yes those are certainly on the list, but there are many other things also. From public speaking, and writing to better networking, Jeff details the things you can do to advance your name.

Link:
SelfMarketingPower.com</itunes:summary>
		<itunes:keywords>Imprint,,Marketing</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Lead Well and Prosper</title>
		<link>http://www.daxle.net/archive/lead-well-and-prosper</link>
		<comments>http://www.daxle.net/archive/lead-well-and-prosper#comments</comments>
		<pubDate>Thu, 03 Apr 2008 03:04:26 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/lead-well-and-prosper</guid>
		<description><![CDATA[Lead Well and Prosper by Nick McCormick

Managing people in itself can make the role challenging on it&#8217;s own not to mention the ever-increasing levels of responsibility being required. Few managers want to do poorly even when companies to not make the time to invest training and other resources to help. Nick has compiled 15 keys [...]]]></description>
			<content:encoded><![CDATA[<p>Lead Well and Prosper by Nick McCormick<br />
<img src="http://www.daxle.net/imprint/cover/031.jpg" alt="Lead Well and Prosper" title="Lead Well and Prosper" height="181" hspace="2" width="119" /><br />
Managing people in itself can make the role challenging on it&#8217;s own not to mention the ever-increasing levels of responsibility being required. Few managers want to do poorly even when companies to not make the time to invest training and other resources to help. Nick has compiled 15 keys he&#8217;s found to be helpful to managers to boost their personal and their teams performance. The book&#8217;s style makes it easy to pick up, capture an idea and get you going to prosper your team.</p>
<p>I talk with Nick about the difficulty of managing, how to encourage your team to develop themselves and how to handle it when a new policy comes your way that isn&#8217;t the best for your group.</p>
<p>Links:<br />
<a href="http://begoodventures.com/">BeGoodVentures.com</a><br />
<a href="http://begoodventures.com/joeandwanda/">Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/lead-well-and-prosper/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/49/0/Imprint_031_McCormick.mp3" length="8911164" type="audio/mpeg"/>
<itunes:duration>14:50</itunes:duration>
		<itunes:subtitle>Lead Well and Prosper by Nick McCormick

Managing people in itself can make the role challenging on it's own not to mention the ever-increasing levels of ...</itunes:subtitle>
		<itunes:summary>Lead Well and Prosper by Nick McCormick

Managing people in itself can make the role challenging on it's own not to mention the ever-increasing levels of responsibility being required. Few managers want to do poorly even when companies to not make the time to invest training and other resources to help. Nick has compiled 15 keys he's found to be helpful to managers to boost their personal and their teams performance. The book's style makes it easy to pick up, capture an idea and get you going to prosper your team.

I talk with Nick about the difficulty of managing, how to encourage your team to develop themselves and how to handle it when a new policy comes your way that isn't the best for your group.

Links:
BeGoodVentures.com
Blog</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Tripping Point in Leadership</title>
		<link>http://www.daxle.net/archive/the-tripping-point-in-leadership</link>
		<comments>http://www.daxle.net/archive/the-tripping-point-in-leadership#comments</comments>
		<pubDate>Thu, 27 Mar 2008 03:02:05 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-tripping-point-in-leadership</guid>
		<description><![CDATA[The Tripping Point in Leadership by David Byrd

Companies often look at why things are not better by listing off things that are usually comprise of people problems. David however, doesn&#8217;t see those as the problem, but just the symptoms of apathy. Now who wants to admit they have apathy? Not to fret. Once we understand [...]]]></description>
			<content:encoded><![CDATA[<p>The Tripping Point in Leadership by David Byrd<br />
<img src="http://www.daxle.net/imprint/cover/030.jpg" alt="The Tripping Point in Leadership" title="The Tripping Point in Leadership" height="181" hspace="2" width="119" /><br />
Companies often look at why things are not better by listing off things that are usually comprise of people problems. David however, doesn&#8217;t see those as the problem, but just the symptoms of apathy. Now who wants to admit they have apathy? Not to fret. Once we understand what apathy is, we can begin to overcome its forces in us and our organizations.</p>
<p>I talk with David about this nasty little word &#8220;apathy&#8221;, what it takes to cure it and how long it takes to leave it behind.</p>
<p>Links:<br />
<a href="http://www.thetrippingpointinleadership.com">www.TheTrippingPointInLeadership.com</a><br />
<a href="http://www.lmi-usa.com">www.lmi-usa.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-tripping-point-in-leadership/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/48/0/Imprint_030_Byrd.mp3" length="6858295" type="audio/mpeg"/>
<itunes:duration>11:20</itunes:duration>
		<itunes:subtitle>The Tripping Point in Leadership by David Byrd

Companies often look at why things are not better by listing off things that are usually comprise of ...</itunes:subtitle>
		<itunes:summary>The Tripping Point in Leadership by David Byrd

Companies often look at why things are not better by listing off things that are usually comprise of people problems. David however, doesn't see those as the problem, but just the symptoms of apathy. Now who wants to admit they have apathy? Not to fret. Once we understand what apathy is, we can begin to overcome its forces in us and our organizations.

I talk with David about this nasty little word "apathy", what it takes to cure it and how long it takes to leave it behind.

Links:
www.TheTrippingPointInLeadership.com
www.lmi-usa.com</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Zero to One Million</title>
		<link>http://www.daxle.net/archive/zero-to-one-million</link>
		<comments>http://www.daxle.net/archive/zero-to-one-million#comments</comments>
		<pubDate>Wed, 19 Mar 2008 23:01:33 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Entrepreneurism]]></category>

		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/zero-to-one-million</guid>
		<description><![CDATA[Zero to One Million by Ryan Allis

Ryan built a company to $1 Million in sales by the time he was 21. And now he&#8217;s written out how it happened, and provided all the steps you&#8217;ll need to take to work at building your own successful company. I could write more fluffy words, but that sums [...]]]></description>
			<content:encoded><![CDATA[<p>Zero to One Million by Ryan Allis<br />
<img src="http://www.daxle.net/imprint/cover/029.jpg" alt="Zero to One Million" title="Zero to One Million" height="181" hspace="2" width="119" /><br />
Ryan built a company to $1 Million in sales by the time he was 21. And now he&#8217;s written out how it happened, and provided all the steps you&#8217;ll need to take to work at building your own successful company. I could write more fluffy words, but that sums it all up.</p>
<p>I talk with Ryan about teamwork, how to gauge if your idea has merit, and how internet sales are different from door-to-door sales.</p>
<p>Link:<br />
<a href="http://www.zeromillion.com">www.ZeroMillion.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/zero-to-one-million/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/47/0/Imprint_029_Allis.mp3" length="10228533" type="audio/mpeg"/>
<itunes:duration>17:02</itunes:duration>
		<itunes:subtitle>Zero to One Million by Ryan Allis

Ryan built a company to $1 Million in sales by the time he was 21. And now he's written ...</itunes:subtitle>
		<itunes:summary>Zero to One Million by Ryan Allis

Ryan built a company to $1 Million in sales by the time he was 21. And now he's written out how it happened, and provided all the steps you'll need to take to work at building your own successful company. I could write more fluffy words, but that sums it all up.

I talk with Ryan about teamwork, how to gauge if your idea has merit, and how internet sales are different from door-to-door sales.

Link:
www.ZeroMillion.com</itunes:summary>
		<itunes:keywords>Entrepreneurism,,Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Why Should the Boss Listen to You?</title>
		<link>http://www.daxle.net/archive/why-should-the-boss-listen-to-you</link>
		<comments>http://www.daxle.net/archive/why-should-the-boss-listen-to-you#comments</comments>
		<pubDate>Wed, 12 Mar 2008 01:32:01 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/why-should-the-boss-listen-to-you</guid>
		<description><![CDATA[Why Should the Boss Listen to You? The 7 Disciplines of the Trusted Strategic Advisor by James E. Lukaszewski

Sales are down, morale has tanked, management is clueless but not to worry - you know what to do. However, how do you convince the boss that your idea has merit? How do you position yourself as [...]]]></description>
			<content:encoded><![CDATA[<p>Why Should the Boss Listen to You? The 7 Disciplines of the Trusted Strategic Advisor by James E. Lukaszewski</p>
<p class="caption left"><img src="http://www.daxle.net/imprint/cover/028.jpg" alt="Why Should the Boss Listen to You" title="Why Should the Boss Listen to You" height="181" hspace="2" width="119" /></p>
<p>Sales are down, morale has tanked, management is clueless but not to worry - you know what to do. However, how do you convince the boss that your idea has merit? How do you position yourself as someone who&#8217;s advice is worth hearing? Jim details the steps that his longstanding career in &#8220;crisis PR&#8221; has shown him that you&#8217;ll need to take to become a trusted strategic advisor.</p>
<p>Link:<br />
<a href="http://www.e911.com">www.e911.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/why-should-the-boss-listen-to-you/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/46/0/Imprint_028_Lukaszewski.mp3" length="14763684" type="audio/mpeg"/>
<itunes:duration>24:35</itunes:duration>
		<itunes:subtitle>Why Should the Boss Listen to You? The 7 Disciplines of the Trusted Strategic Advisor by James E. Lukaszewski

Sales are down, morale has tanked, management ...</itunes:subtitle>
		<itunes:summary>Why Should the Boss Listen to You? The 7 Disciplines of the Trusted Strategic Advisor by James E. Lukaszewski

Sales are down, morale has tanked, management is clueless but not to worry - you know what to do. However, how do you convince the boss that your idea has merit? How do you position yourself as someone who's advice is worth hearing? Jim details the steps that his longstanding career in "crisis PR" has shown him that you'll need to take to become a trusted strategic advisor.

Link:
www.e911.com</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Hug Your People</title>
		<link>http://www.daxle.net/archive/hug-your-people</link>
		<comments>http://www.daxle.net/archive/hug-your-people#comments</comments>
		<pubDate>Wed, 05 Mar 2008 04:42:39 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/hug-your-people</guid>
		<description><![CDATA[Hug Your People by Jack Mitchell

Jack&#8217;s first book Hug Your Customers, showed just how powerful it is to make a human connection to your customers. Now he explains how to create a culture in your company that will attract and inspire those you work with to love to come to work in the morning. Do [...]]]></description>
			<content:encoded><![CDATA[<p>Hug Your People by Jack Mitchell</p>
<p class="caption left"><img src="http://www.daxle.net/imprint/cover/027.jpg" alt="Hug Your People" title="Hug Your People" height="181" hspace="2" width="119" /></p>
<p>Jack&#8217;s first book Hug Your Customers, showed just how powerful it is to make a human connection to your customers. Now he explains how to create a culture in your company that will attract and inspire those you work with to <em>love</em> to come to work in the morning. Do you say you trust your employees but hire &#8220;secret shoppers&#8221; to check up on them? Do you say you value their input but use a suggestion box? This book gives the blueprint and also the real muscle behind it all - appreciation.</p>
<p>Link:<br />
<a href="http://www.hugyourpeople.com">www.HugYourPeople.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/hug-your-people/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/45/0/Imprint_027_Mitchell.mp3" length="11199380" type="audio/mpeg"/>
<itunes:duration>18:39</itunes:duration>
		<itunes:subtitle>Hug Your People by Jack Mitchell

Jack's first book Hug Your Customers, showed just how powerful it is to make a human connection to your customers. ...</itunes:subtitle>
		<itunes:summary>Hug Your People by Jack Mitchell

Jack's first book Hug Your Customers, showed just how powerful it is to make a human connection to your customers. Now he explains how to create a culture in your company that will attract and inspire those you work with to love to come to work in the morning. Do you say you trust your employees but hire "secret shoppers" to check up on them? Do you say you value their input but use a suggestion box? This book gives the blueprint and also the real muscle behind it all - appreciation.

Link:
www.HugYourPeople.com</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Something Really New</title>
		<link>http://www.daxle.net/archive/something-really-new</link>
		<comments>http://www.daxle.net/archive/something-really-new#comments</comments>
		<pubDate>Sat, 09 Feb 2008 15:28:53 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/something-really-new</guid>
		<description><![CDATA[Something Really New by Denis Hauptly

A topic like innovation can be met with mental resistance because we&#8217;ve all been duped and marketed things that either aren&#8217;t innovative or not practical for us to use. &#8220;In the world of product and service innovation, utility is the driving force,&#8221; writes innovation expert Denis Hauptly. &#8220;The right questions&#8230;let [...]]]></description>
			<content:encoded><![CDATA[<p>Something Really New by Denis Hauptly</p>
<p class="caption left"><img src="http://www.daxle.net/imprint/cover/026.jpg" alt="Something Really New" title="Something Really New" height="181" hspace="2" width="119" /></p>
<p>A topic like innovation can be met with mental resistance because we&#8217;ve all been duped and marketed things that either aren&#8217;t innovative or not practical for us to use. &#8220;In the world of product and service innovation, utility is the driving force,&#8221; writes innovation expert Denis Hauptly. &#8220;The right questions&#8230;let us understand usefulness and create product innovations that enhance usefulness.&#8221; Innovating is not a mystery, in fact, the process is much simpler than you might expect.</p>
<p>I talk with Denis about what companies can be innovative, how to define it, and how to know you&#8217;ve got an idea worth running with.</p>
<p>Link:<br />
<a href="http://www.somethingreallynew.com">www.SomethingReallyNew.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/something-really-new/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/42/0/Imprint_026_Hauptly.mp3" length="8295132" type="audio/mpeg"/>
<itunes:duration>13:49</itunes:duration>
		<itunes:subtitle>Something Really New by Denis Hauptly

A topic like innovation can be met with mental resistance because we've all been duped and marketed things that either ...</itunes:subtitle>
		<itunes:summary>Something Really New by Denis Hauptly

A topic like innovation can be met with mental resistance because we've all been duped and marketed things that either aren't innovative or not practical for us to use. "In the world of product and service innovation, utility is the driving force," writes innovation expert Denis Hauptly. "The right questions...let us understand usefulness and create product innovations that enhance usefulness." Innovating is not a mystery, in fact, the process is much simpler than you might expect.

I talk with Denis about what companies can be innovative, how to define it, and how to know you've got an idea worth running with.

Link:
www.SomethingReallyNew.com</itunes:summary>
		<itunes:keywords>Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>What Made jack welch JACK WELCH</title>
		<link>http://www.daxle.net/archive/what-made-jack-welch-jack-welch</link>
		<comments>http://www.daxle.net/archive/what-made-jack-welch-jack-welch#comments</comments>
		<pubDate>Sat, 02 Feb 2008 17:11:36 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/what-made-jack-welch-jack-welch</guid>
		<description><![CDATA[What Made jack welch JACK WELCH by Stephen H. Baum

The people that rise through the ranks to the corner office come from all walks of life. They have different economic and educational backgrounds, and yet they find themselves running some of the largest and most challenging companies. Jack Welch was an &#8216;ordinary guy&#8217; when he [...]]]></description>
			<content:encoded><![CDATA[<p>What Made jack welch JACK WELCH by Stephen H. Baum</p>
<p class="caption left"><img src="http://www.daxle.net/imprint/cover/025.jpg" alt="What Made jack welch JACK WELCH" title="What Made jack welch JACK WELCH" height="181" hspace="2" width="119" /></p>
<p>The people that rise through the ranks to the corner office come from all walks of life. They have different economic and educational backgrounds, and yet they find themselves running some of the largest and most challenging companies. Jack Welch was an &#8216;ordinary guy&#8217; when he joined the ranks of GE and wasn&#8217;t eying the C-suite the first day on the job. Stephen interviewed dozens of executives and reveals the patterns and experiences that are the foundation of extraordinary leaders.</p>
<p>I talk with Stephen about what some of those common elements are, gauging when it&#8217;s &#8220;your moment&#8221; and dealing with crisis.</p>
<p>Link:<br />
<a href="http://www.stephenhbaumleadership.com">www.stephenhbaumleadership.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/what-made-jack-welch-jack-welch/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/40/0/Imprint_025_Baum.mp3" length="10982857" type="audio/mpeg"/>
<itunes:duration>18:17</itunes:duration>
		<itunes:subtitle>What Made jack welch JACK WELCH by Stephen H. Baum


The people that rise through the ranks to the corner office come from all walks of ...</itunes:subtitle>
		<itunes:summary>What Made jack welch JACK WELCH by Stephen H. Baum


The people that rise through the ranks to the corner office come from all walks of life. They have different economic and educational backgrounds, and yet they find themselves running some of the largest and most challenging companies. Jack Welch was an 'ordinary guy' when he joined the ranks of GE and wasn't eying the C-suite the first day on the job. Stephen interviewed dozens of executives and reveals the patterns and experiences that are the foundation of extraordinary leaders.

I talk with Stephen about what some of those common elements are, gauging when it's "your moment" and dealing with crisis.

Link:
www.stephenhbaumleadership.com</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Opposable Mind</title>
		<link>http://www.daxle.net/archive/the-opposable-mind</link>
		<comments>http://www.daxle.net/archive/the-opposable-mind#comments</comments>
		<pubDate>Sat, 26 Jan 2008 14:58:23 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-opposable-mind</guid>
		<description><![CDATA[The Opposable Mind by Roger Martin

When a big problem comes our way often our normal reaction is to divide and conquer, take all the pieces and knock them out one by one. This book turns that notion on its head. The best solution to a complex question must keep the entire question in focus.
I talk [...]]]></description>
			<content:encoded><![CDATA[<p>The Opposable Mind by Roger Martin<br />
<img src="http://www.daxle.net/imprint/cover/024.jpg" alt="The Opposable Mind" title="The Opposable Mind" height="181" hspace="2" width="119" /></p>
<p>When a big problem comes our way often our normal reaction is to divide and conquer, take all the pieces and knock them out one by one. This book turns that notion on its head. The best solution to a complex question must keep the entire question in focus.</p>
<p>I talk with Roger about what an opposable mind is, how simplifying leads us astray, and how to not be overwhelmed. To get a taste of the &#8220;how to&#8221;, I&#8217;ll refer you <a href="http://www.leadershipnow.com/leadingblog/2007/11/how_to_develop_integrative_thi.html">here</a>.</p>
<p>Link:<br />
<a href="http://www.rotman.utoronto.ca/rogermartin/dean.htm">Rotman School of Management</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-opposable-mind/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/38/0/Imprint_024_Martin.mp3" length="7203543" type="audio/mpeg"/>
<itunes:duration>12:00</itunes:duration>
		<itunes:subtitle>The Opposable Mind by Roger Martin


When a big problem comes our way often our normal reaction is to divide and conquer, take all the pieces ...</itunes:subtitle>
		<itunes:summary>The Opposable Mind by Roger Martin


When a big problem comes our way often our normal reaction is to divide and conquer, take all the pieces and knock them out one by one. This book turns that notion on its head. The best solution to a complex question must keep the entire question in focus.

I talk with Roger about what an opposable mind is, how simplifying leads us astray, and how to not be overwhelmed. To get a taste of the "how to", I'll refer you here.

Link:
Rotman School of Management</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Growing Great Employees</title>
		<link>http://www.daxle.net/archive/growing-great-employees</link>
		<comments>http://www.daxle.net/archive/growing-great-employees#comments</comments>
		<pubDate>Fri, 04 Jan 2008 01:14:18 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/growing-great-employees</guid>
		<description><![CDATA[Growing Great Employees by Erika Andersen

Erika looks at all aspects of managing employees, from finding the right people, to finding out what motivates them, to transitions (good or bad) and all the rest. She covers the what and the how to do it. It contains plenty of examples of what to do and stories to [...]]]></description>
			<content:encoded><![CDATA[<p>Growing Great Employees by Erika Andersen<br />
<img src="http://www.daxle.net/imprint/cover/023.jpg" alt="Growing Great Employees" title="Growing Great Employees" height="181" hspace="2" width="119" /></p>
<p>Erika looks at all aspects of managing employees, from finding the right people, to finding out what motivates them, to transitions (good or bad) and all the rest. She covers the what and the how to do it. It contains plenty of examples of what to do and stories to round out the discussion.</p>
<p>I talk with Erika about the distractions that make us lose focus, how to handle employees who you don&#8217;t think can be extraordinary, and how to improve ourselves.</p>
<p>Link:<br />
<a href="http://www.GrowingGreatEmployees.com/" title="www.GrowingGreatEmployees.com target=">www.GrowingGreatEmployees.com</a><br />
<a href="http://thesimplestthing.typepad.com/erikas_blog/" title="http://thesimplestthing.typepad.com/erikas_blog target=">http://thesimplestthing.typepad.com/erikas_blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/growing-great-employees/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/34/0/Imprint_023_Andersen.mp3" length="10887441" type="audio/mpeg"/>
<itunes:duration>18:08</itunes:duration>
		<itunes:subtitle>Growing Great Employees by Erika Andersen


Erika looks at all aspects of managing employees, from finding the right people, to finding out what motivates them, to ...</itunes:subtitle>
		<itunes:summary>Growing Great Employees by Erika Andersen


Erika looks at all aspects of managing employees, from finding the right people, to finding out what motivates them, to transitions (good or bad) and all the rest. She covers the what and the how to do it. It contains plenty of examples of what to do and stories to round out the discussion.

I talk with Erika about the distractions that make us lose focus, how to handle employees who you don't think can be extraordinary, and how to improve ourselves.

Link:
www.GrowingGreatEmployees.com
http://thesimplestthing.typepad.com/erikas_blog</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Art of Woo</title>
		<link>http://www.daxle.net/archive/the-art-of-woo</link>
		<comments>http://www.daxle.net/archive/the-art-of-woo#comments</comments>
		<pubDate>Tue, 25 Dec 2007 03:12:39 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-art-of-woo</guid>
		<description><![CDATA[The Art of Woo by G. Richard Shell and Mario Moussa

If you&#8217;ve ever have had a great idea, but found that was all the further it went, now there&#8217;s hope. Being able to &#8216;woo&#8217; (win others over) is dissected between the covers of this book. Everything from assessing your style of communication to packaging your [...]]]></description>
			<content:encoded><![CDATA[<p>The Art of Woo by G. Richard Shell and Mario Moussa<br />
<img src="http://www.daxle.net/imprint/cover/022.jpg" alt="The Art of Woo" title="The Art of Woo" height="181" hspace="2" width="119" /></p>
<p>If you&#8217;ve ever have had a great idea, but found that was all the further it went, now there&#8217;s hope. Being able to &#8216;woo&#8217; (win others over) is dissected between the covers of this book. Everything from assessing your style of communication to packaging your idea in the most effective way to removing the barriers that prevent you from getting your message across. If you want to be able to take your ideas and see them be launched, here&#8217;s how it&#8217;s done.</p>
<p>I talk with Mario about how Woo-ing is different from selling a product or service, signs to know your idea is ready to go and how to prevent that awkward feeling that you&#8217;re not getting your message across to the person you&#8217;re talking to.</p>
<p>Link:<br />
<a href="http://www.TheArtOfWoo.com/" title="www.TheArtOfWoo.com target=">www.TheArtOfWoo.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-art-of-woo/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/33/0/Imprint_022_Moussa.mp3" length="13169947" type="audio/mpeg"/>
<itunes:duration>21:56</itunes:duration>
		<itunes:subtitle>The Art of Woo by G. Richard Shell and Mario Moussa


If you've ever have had a great idea, but found that was all the further ...</itunes:subtitle>
		<itunes:summary>The Art of Woo by G. Richard Shell and Mario Moussa


If you've ever have had a great idea, but found that was all the further it went, now there's hope. Being able to 'woo' (win others over) is dissected between the covers of this book. Everything from assessing your style of communication to packaging your idea in the most effective way to removing the barriers that prevent you from getting your message across. If you want to be able to take your ideas and see them be launched, here's how it's done.

I talk with Mario about how Woo-ing is different from selling a product or service, signs to know your idea is ready to go and how to prevent that awkward feeling that you're not getting your message across to the person you're talking to.

Link:
www.TheArtOfWoo.com</itunes:summary>
		<itunes:keywords>Imprint,,Sales</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Leaders We Need</title>
		<link>http://www.daxle.net/archive/the-leaders-we-need</link>
		<comments>http://www.daxle.net/archive/the-leaders-we-need#comments</comments>
		<pubDate>Tue, 18 Dec 2007 01:28:58 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-leaders-we-need</guid>
		<description><![CDATA[The Leaders We Need and What Makes Us Follow by Michael Maccoby

The qualities of a leader have changed along with everything else over the past 30 years. Integrity and trust are still essential, but not enough for leaders today. Investigating the psychology behind why people follow will allow you to be the right kind of [...]]]></description>
			<content:encoded><![CDATA[<p>The Leaders We Need and What Makes Us Follow by Michael Maccoby<br />
<img src="http://www.daxle.net/imprint/cover/021.jpg" alt="The Leaders We Need" title="The Leaders We Need" height="181" hspace="2" width="119" /></p>
<p>The qualities of a leader have changed along with everything else over the past 30 years. Integrity and trust are still essential, but not enough for leaders today. Investigating the psychology behind why people follow will allow you to be the right kind of leader because you must lead from not only your head but also your heart. The book looks at the leaders we need for knowledge work, health care, education and government. It considers the relationship between the leader and follower and how to understand the people you work with.</p>
<p>I talk with Michael about what followers look for in a leader, what a knowledge worker needs to know, and what leaders should be doing to improve themselves.</p>
<p>Link:<br />
<a href="http://www.Maccoby.com/" title="www.Maccoby.com target=">www.Maccoby.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-leaders-we-need/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/32/0/Imprint_021_Maccoby.mp3" length="7314623" type="audio/mpeg"/>
<itunes:duration>12:11</itunes:duration>
		<itunes:subtitle>The Leaders We Need and What Makes Us Follow by Michael Maccoby


The qualities of a leader have changed along with everything else over the past ...</itunes:subtitle>
		<itunes:summary>The Leaders We Need and What Makes Us Follow by Michael Maccoby


The qualities of a leader have changed along with everything else over the past 30 years. Integrity and trust are still essential, but not enough for leaders today. Investigating the psychology behind why people follow will allow you to be the right kind of leader because you must lead from not only your head but also your heart. The book looks at the leaders we need for knowledge work, health care, education and government. It considers the relationship between the leader and follower and how to understand the people you work with.

I talk with Michael about what followers look for in a leader, what a knowledge worker needs to know, and what leaders should be doing to improve themselves.

Link:
www.Maccoby.com</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Think Better</title>
		<link>http://www.daxle.net/archive/think-better</link>
		<comments>http://www.daxle.net/archive/think-better#comments</comments>
		<pubDate>Sat, 01 Dec 2007 01:24:43 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/think-better</guid>
		<description><![CDATA[Think Better: An Innovator&#8217;s Guide to Productive Thinking by Tim Hurson

We all strive to be more productive but do we make the connection that how we think is the foundation of where we&#8217;re going to get? Improving the typewriter is only going to get you a better typewriter, which is about what we get when [...]]]></description>
			<content:encoded><![CDATA[<p>Think Better: An Innovator&#8217;s Guide to Productive Thinking by Tim Hurson</p>
<p><img src="http://www.daxle.net/imprint/cover/020.jpg" alt="Think Better" title="Think Better" height="181" hspace="2" width="119" /></p>
<p>We all strive to be more productive but do we make the connection that how we think is the foundation of where we&#8217;re going to get? Improving the typewriter is only going to get you a better typewriter, which is about what we get when we take a business problem and run with the first idea we come up with to fix it. Thinking better is about taking what&#8217;s at hand through a process and arriving at a more creative and innovative solution.</p>
<p>Links:<br />
<a href="http://www.TimHurson.com/" title="www.TimHurson.com target=">www.TimHurson.com</a><a href="http://www.thinkxic.com/" title="www.Thinkxic.com target="><br />
www.Thinkxic.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/think-better/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/31/0/Imprint_020_Hurson.mp3" length="12823143" type="audio/mpeg"/>
<itunes:duration>21:21</itunes:duration>
		<itunes:subtitle>Think Better: An Innovator's Guide to Productive Thinking by Tim Hurson



We all strive to be more productive but do we make the connection that how ...</itunes:subtitle>
		<itunes:summary>Think Better: An Innovator's Guide to Productive Thinking by Tim Hurson



We all strive to be more productive but do we make the connection that how we think is the foundation of where we're going to get? Improving the typewriter is only going to get you a better typewriter, which is about what we get when we take a business problem and run with the first idea we come up with to fix it. Thinking better is about taking what's at hand through a process and arriving at a more creative and innovative solution.

Links:
www.TimHurson.com
www.Thinkxic.com</itunes:summary>
		<itunes:keywords>Imprint,,Strategy</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Hug Your Customers</title>
		<link>http://www.daxle.net/archive/hug-your-customers</link>
		<comments>http://www.daxle.net/archive/hug-your-customers#comments</comments>
		<pubDate>Sat, 24 Nov 2007 02:58:21 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/hug-your-customers</guid>
		<description><![CDATA[Hug Your Customers by Jack Mitchell

Are customers the center of your world? Of course we say they are, but are they treated that way? Jack wants you to treat them like kings and queens. Impress them by remembering their nicknames, favorite sports team and anniversary. Have their favorite beverage on hand when they stop by. [...]]]></description>
			<content:encoded><![CDATA[<p>Hug Your Customers by Jack Mitchell<br />
<img src="http://www.daxle.net/imprint/cover/019.jpg" alt="Hug Your Customers" title="Hug Your Customers" height="181" hspace="2" width="119" /></p>
<p>Are customers the center of your world? Of course we say they are, but are they treated that way? Jack wants you to treat them like kings and queens. Impress them by remembering their nicknames, favorite sports team and anniversary. Have their favorite beverage on hand when they stop by. Create a culture that appreciates and personally interacts with your customers. It not only creates a place that&#8217;s fun to work, but it creates loyal customers that come back time and again.</p>
<p>I don&#8217;t know a business owner who wouldn&#8217;t say the customer is the most important part of their business, so I asked Jack how he would know if an owner or CEO really believes that or is just kidding themselves. See if you pass the test.</p>
<p>Links:<br />
<a href="http://www.HugYourCustomers.com/" title="www.HugYourCustomers.com target=">www.HugYourCustomers.com</a><br />
<a href="http://www.mitchellsonline.com/" title="www.MitchellsOnline.com target=">www.MitchellsOnline.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/hug-your-customers/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/30/0/Imprint_019_Mitchell.mp3" length="6030144" type="audio/mpeg"/>
<itunes:duration>19:47</itunes:duration>
		<itunes:subtitle>Hug Your Customers by Jack Mitchell


Are customers the center of your world? Of course we say they are, but are they treated that way? Jack ...</itunes:subtitle>
		<itunes:summary>Hug Your Customers by Jack Mitchell


Are customers the center of your world? Of course we say they are, but are they treated that way? Jack wants you to treat them like kings and queens. Impress them by remembering their nicknames, favorite sports team and anniversary. Have their favorite beverage on hand when they stop by. Create a culture that appreciates and personally interacts with your customers. It not only creates a place that's fun to work, but it creates loyal customers that come back time and again.

I don't know a business owner who wouldn't say the customer is the most important part of their business, so I asked Jack how he would know if an owner or CEO really believes that or is just kidding themselves. See if you pass the test.

Links:
www.HugYourCustomers.com
www.MitchellsOnline.com</itunes:summary>
		<itunes:keywords>Imprint,,Sales</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>We</title>
		<link>http://www.daxle.net/archive/we</link>
		<comments>http://www.daxle.net/archive/we#comments</comments>
		<pubDate>Fri, 16 Nov 2007 01:38:55 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/we</guid>
		<description><![CDATA[We: The Ideal Customer Relationship by Steve Yastrow

Wouldn&#8217;t you like to have every customer be your best customer? Isn&#8217;t it reassuring when you know they won&#8217;t flock to a competitor if it moves in next door. They won&#8217;t leave because there is more than just the exchange of products and services - there is a relationship [...]]]></description>
			<content:encoded><![CDATA[<p>We: The Ideal Customer Relationship by Steve Yastrow<br />
<img width="119" src="http://www.daxle.net/imprint/cover/018.jpg" hspace="2" alt="We" height="181" title="We" /></p>
<p>Wouldn&#8217;t you like to have every customer be your best customer? Isn&#8217;t it reassuring when you know they won&#8217;t flock to a competitor if it moves in next door. They won&#8217;t leave because there is more than just the exchange of products and services - there is a relationship involved. I know you&#8217;d like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn&#8217;t see it that way - what you offer is duplicated by others in the marketplace. What isn&#8217;t duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have.</p>
<p>Links:<br />
<a href="http://www.Yastrow.com/" title="www.Yastrow.com target=">www.Yastrow.com</a><br />
Steve is a regular contributor at <a href="http://www.TomPeters.com/" title="www.TomPeters.com target=">www.TomPeters.com</a><br />
Closing music from <a href="http://www.Shakshuka.com/" title="www.Shakshuka.com target=">www.Shakshuka.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/we/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/29/0/Imprint_018_Yastrow.mp3" length="14476415" type="audio/mpeg"/>
<itunes:duration>24:07</itunes:duration>
		<itunes:subtitle>We: The Ideal Customer Relationship by Steve Yastrow


Wouldn't you like to have every customer be yournbsp;best customer? Isn't it reassuring when you know they won't ...</itunes:subtitle>
		<itunes:summary>We: The Ideal Customer Relationship by Steve Yastrow


Wouldn't you like to have every customer be yournbsp;best customer? Isn't it reassuring when you know they won't flock to a competitor if it moves in next door. They won't leave because there is more than just the exchange of products and services - there is a relationship involved. I know you'd like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn't see it that way - what you offer is duplicated by others in the marketplace. What isn't duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have.

Links:
www.Yastrow.com
Steve is a regular contributor at www.TomPeters.com
Closing music from www.Shakshuka.com</itunes:summary>
		<itunes:keywords>Imprint,,Marketing</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Macular Degeneration</title>
		<link>http://www.daxle.net/archive/macular-degeneration</link>
		<comments>http://www.daxle.net/archive/macular-degeneration#comments</comments>
		<pubDate>Thu, 01 Nov 2007 22:16:03 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/macular-degeneration</guid>
		<description><![CDATA[I did something off-brand this week, so only those of you who visit the blog will see this - I&#8217;m not putting it in the main feed. I was inspired by Jim Harper&#8217;s story - his journey of macular degeneration, and hooked up with him and his son Steve to record it. Jim was legally [...]]]></description>
			<content:encoded><![CDATA[<p>I did something off-brand this week, so only those of you who visit the blog will see this - I&#8217;m not putting it in the main feed. I was inspired by Jim Harper&#8217;s story - his journey of macular degeneration, and hooked up with him and his son Steve to record it. Jim was legally blind a few years ago&#8230; that&#8217;s right, &#8220;was&#8221;. Steve&#8217;s <a href="http://swotvision.blogspot.com/2007/11/my-dads-first-podcast.html" title="blog" target="_blank">blog</a> explains more. The guitar at the end is from <a href="http://www.soundclick.com/pro/view/01/default.cfm?BandID=753193" title="Larry Hansen">Larry Hansen</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/macular-degeneration/feed</wfw:commentRss>
	<!-- Media File exists for this post, but its not enabled for this feed -->
	</item>
		<item>
		<title>Manager&#8217;s Desktop Consultant</title>
		<link>http://www.daxle.net/archive/managers-desktop-consultant</link>
		<comments>http://www.daxle.net/archive/managers-desktop-consultant#comments</comments>
		<pubDate>Fri, 26 Oct 2007 21:52:35 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/managers-desktop-consultant</guid>
		<description><![CDATA[Manager&#8217;s Desktop Consultant: Just-in-Time Solutions to the Top People Problems That Keep You Up at Night by Louellen N. Essex and Mitchel E. Kusy

Working with employees is an art unto itself. Inside the covers of this book are concise, condensed advice on how to handle the full range of manger duties. From dealing with under [...]]]></description>
			<content:encoded><![CDATA[<p>Manager&#8217;s Desktop Consultant: Just-in-Time Solutions to the Top People Problems That Keep You Up at Night by Louellen N. Essex and Mitchel E. Kusy<br />
<img src="http://www.daxle.net/imprint/cover/017.jpg" title="Manager's Desktop Consultant" alt="Manager's Desktop Consultant" height="181" hspace="2" width="119" /></p>
<p>Working with employees is an art unto itself. Inside the covers of this book are concise, condensed advice on how to handle the full range of manger duties. From dealing with under performers and star performers, to working with an angry employee or boss. It&#8217;s perfect for something you can pick up and use to help guide you through a situation.</p>
<p>I talk with Louellen about dealing with underperformers (which the answer may surprise you), the stars on your team, and handling office politics.</p>
<p>Links:<br />
Louellen - <a href="http://www.LouellenEssex.com/" title="www.LouellenEssex.com target=">www.LouellenEssex.com</a><br />
Mitch - <a href="http://www.MitchKusy.com/" title="www.MitchKusy.com target=">www.MitchKusy.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/managers-desktop-consultant/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/27/0/Imprint_017_Essex.mp3" length="5529848" type="audio/mpeg"/>
<itunes:duration>9:12</itunes:duration>
		<itunes:subtitle>Manager's Desktop Consultant: Just-in-Time Solutions to the Top People Problems That Keep You Up at Night by Louellen N. Essex and Mitchel E. Kusy


Working with ...</itunes:subtitle>
		<itunes:summary>Manager's Desktop Consultant: Just-in-Time Solutions to the Top People Problems That Keep You Up at Night by Louellen N. Essex and Mitchel E. Kusy


Working with employees is an art unto itself. Inside the covers of this book are concise, condensed advice on how to handle the full range of manger duties. From dealing with under performers and star performers, to working with an angry employee or boss. It's perfect for something you can pick up and use to help guide you through a situation.

I talk with Louellen about dealing with underperformers (which the answer may surprise you), the stars on your team, and handling office politics.

Links:
Louellen - www.LouellenEssex.com
Mitch - www.MitchKusy.com</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Authenticity</title>
		<link>http://www.daxle.net/archive/authenticity</link>
		<comments>http://www.daxle.net/archive/authenticity#comments</comments>
		<pubDate>Thu, 18 Oct 2007 11:16:28 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/authenticity</guid>
		<description><![CDATA[Authenticity by James H. Gilmore and B. Joseph Pine II

What does today&#8217;s customer want? Isn&#8217;t that the magic question. Yes, today&#8217;s consumer wants quality, service and price, but beneath those wavelengths is something of even greater power and momentum for your company - Authenticity. 
I talk with Joe about how to render authenticity, being who [...]]]></description>
			<content:encoded><![CDATA[<p>Authenticity by James H. Gilmore and B. Joseph Pine II<br />
<img src="http://www.daxle.net/imprint/cover/016.jpg" title="Authenticity" alt="Authenticity" height="181" hspace="2" width="119" /></p>
<p>What does today&#8217;s customer want? Isn&#8217;t that the magic question. Yes, today&#8217;s consumer wants quality, service and price, but beneath those wavelengths is something of even greater power and momentum for your company - Authenticity. <span class="snippet"></span><span class="snippet"></span></p>
<p>I talk with Joe about how to render authenticity, being who you say you are and how to be true to yourself. <span class="snippet">To <span class="b0">thine ownself be true</span>, And then it <span class="b1">follows as night the day</span>, </span><span class="snippet">Thou canst <span class="b2">not then be false</span> to any man</span><span class="snippet">.</span></p>
<p>Links:<br />
Website - <a href="http://www.AuthenticityBook.com/" title="www.AuthenticityBook.com target=">www.AuthenticityBook.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/authenticity/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/26/0/Imprint_016_Pine.mp3" length="11853341" type="audio/mpeg"/>
<itunes:duration>19:44</itunes:duration>
		<itunes:subtitle>Authenticity by James H. Gilmore and B. Joseph Pine II


What does today's customer want? Isn't that the magic question. Yes, today's consumer wants quality, service ...</itunes:subtitle>
		<itunes:summary>Authenticity by James H. Gilmore and B. Joseph Pine II


What does today's customer want? Isn't that the magic question. Yes, today's consumer wants quality, service and price, but beneath those wavelengths is something of even greater power and momentum for your company - Authenticity. 

I talk with Joe about how to render authenticity, being who you say you are and how to be true to yourself. To thine ownself be true, And then it follows as night the day, Thou canst not then be false to any man.

Links:
Website - www.AuthenticityBook.com</itunes:summary>
		<itunes:keywords>Branding,,Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Drop Dead Brilliant</title>
		<link>http://www.daxle.net/archive/drop-dead-brilliant</link>
		<comments>http://www.daxle.net/archive/drop-dead-brilliant#comments</comments>
		<pubDate>Fri, 28 Sep 2007 01:19:37 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/drop-dead-brilliant</guid>
		<description><![CDATA[Drop Dead Brilliant by Lesley Everett

A company or personal brand doesn&#8217;t stop with marketing brochures and websites. Don&#8217;t overlook your first impressions, appearances, and body indicators. We don&#8217;t normally include those things when we discuss branding but how we present ourself matters when it comes to relating who you are to those you interact with. [...]]]></description>
			<content:encoded><![CDATA[<p>Drop Dead Brilliant by Lesley Everett<br />
<img src="http://www.daxle.net/imprint/cover/015.jpg" title="Drop Dead Brilliant" alt="Drop Dead Brilliant" height="181" hspace="2" width="119" /></p>
<p>A company or personal brand doesn&#8217;t stop with marketing brochures and websites. Don&#8217;t overlook your first impressions, appearances, and body indicators. We don&#8217;t normally include those things when we discuss branding but how we present ourself matters when it comes to relating who you are to those you interact with. Put your best foot forward with your dress and appearance!</p>
<p>Links:<br />
Website - <a href="http://www.WalkingTall.org/" title="www.WalkingTall.org" target="_blank">www.WalkingTall.org</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/drop-dead-brilliant/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/24/0/Imprint_015_Everett.mp3" length="8220824" type="audio/mpeg"/>
<itunes:duration>13:39</itunes:duration>
		<itunes:subtitle>Drop Dead Brilliant by Lesley Everett


A company or personal brand doesn't stop with marketing brochures and websites. Don't overlook your first impressions, appearances, and body ...</itunes:subtitle>
		<itunes:summary>Drop Dead Brilliant by Lesley Everett


A company or personal brand doesn't stop with marketing brochures and websites. Don't overlook your first impressions, appearances, and body indicators. We don't normally include those things when we discuss branding but how we present ourself matters when it comes to relating who you are to those you interact with. Put your best foot forward with your dress and appearance!

Links:
Website - www.WalkingTall.org</itunes:summary>
		<itunes:keywords>Branding,,Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Beyond Buzz</title>
		<link>http://www.daxle.net/archive/beyond-buzz</link>
		<comments>http://www.daxle.net/archive/beyond-buzz#comments</comments>
		<pubDate>Thu, 20 Sep 2007 23:00:56 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/beyond-buzz</guid>
		<description><![CDATA[Beyond Buzz by Lois Kelly

We&#8217;re all familiar with conventional marketing - the company talking about itself. Then there&#8217;s buzz - customers talking about the company. The next step is the place to be - a dialog between the company and its customers. But where and how do you start to have a back and forth [...]]]></description>
			<content:encoded><![CDATA[<p>Beyond Buzz by Lois Kelly<br />
<img src="http://www.daxle.net/imprint/cover/014.jpg" title="Beyond Buzz" alt="Beyond Buzz" height="181" hspace="2" width="119" /></p>
<p>We&#8217;re all familiar with conventional marketing - the company talking about itself. Then there&#8217;s buzz - customers talking about the company. The next step is the place to be - a dialog between the company and its customers. But where and how do you start to have a back and forth dialog with customers? What can you do to get people talking? And how do you align your staff to do it right? Lois explains how to take this new and greatly beneficial journey.</p>
<p>Links:<br />
Website - <a href="http://www.Foghound.com/" title="Foghound" target="_blank">www.Foghound.com</a><br />
Blog - <a href="http://blog.foghound.com/" title="Blog" target="_blank">www.blog.Foghound.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/beyond-buzz/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/23/0/Imprint_014_Kelly.mp3" length="11636951" type="audio/mpeg"/>
<itunes:duration>19:22</itunes:duration>
		<itunes:subtitle>Beyond Buzz by Lois Kelly


We're all familiar with conventional marketing - the company talking about itself. Then there's buzz - customers talking about the company. ...</itunes:subtitle>
		<itunes:summary>Beyond Buzz by Lois Kelly


We're all familiar with conventional marketing - the company talking about itself. Then there's buzz - customers talking about the company. The next step is the place to be - a dialog between the company and its customers. But where and how do you start to have a back and forth dialog with customers? What can you do to get people talking? And how do you align your staff to do it right? Lois explains how to take this new and greatly beneficial journey.

Links:
Website - www.Foghound.com
Blog - www.blog.Foghound.com</itunes:summary>
		<itunes:keywords>Imprint,,Marketing</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Manager&#8217;s Book of Decencies</title>
		<link>http://www.daxle.net/archive/managers-book-of-decencies</link>
		<comments>http://www.daxle.net/archive/managers-book-of-decencies#comments</comments>
		<pubDate>Fri, 14 Sep 2007 01:33:50 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/managers-book-of-decencies</guid>
		<description><![CDATA[Manager&#8217;s Book of Decencies by Steve Harrison

With the 24/7 pressures of corporate life, we can quickly dismiss pleasantries, courtesies and just plain &#8216;being nice&#8217; if we are not careful. However, there is more harm that what first meets the eye when these decencies are overlooked. And the benefits to an organization when they are performed [...]]]></description>
			<content:encoded><![CDATA[<p>Manager&#8217;s Book of Decencies by Steve Harrison<br />
<img src="http://www.daxle.net/imprint/cover/013.jpg" title="Manager's Book of Decencies" alt="Manager's Book of Decencies" height="181" hspace="2" width="119" /></p>
<p>With the 24/7 pressures of corporate life, we can quickly dismiss pleasantries, courtesies and just plain &#8216;being nice&#8217; if we are not careful. However, there is more harm that what first meets the eye when these decencies are overlooked. And the benefits to an organization when they are performed are worth more than what might be first realized. Forget the bottom line for a moment (although it will flourish)&#8230; connecting with coworkers will build a great company in the most amazing ways.</p>
<p>Links:<br />
Website - <a href="http://www.BookofDecencies.com/" title="Book of Decencies">Book of Decencies</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/managers-book-of-decencies/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/22/0/Imprint_013_Harrison.mp3" length="11223284" type="audio/mpeg"/>
<itunes:duration>18:40</itunes:duration>
		<itunes:subtitle>Manager's Book of Decencies by Steve Harrison


With the 24/7 pressures of corporate life, we can quickly dismiss pleasantries, courtesies and just plain 'being nice' if ...</itunes:subtitle>
		<itunes:summary>Manager's Book of Decencies by Steve Harrison


With the 24/7 pressures of corporate life, we can quickly dismiss pleasantries, courtesies and just plain 'being nice' if we are not careful. However, there is more harm that what first meets the eye when these decencies are overlooked. And the benefits to an organization when they are performed are worth more than what might be first realized. Forget the bottom line for a moment (although it will flourish)... connecting with coworkers will build a great company in the most amazing ways.

Links:
Website - Book of Decencies</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Executive Charisma</title>
		<link>http://www.daxle.net/archive/executive-charisma</link>
		<comments>http://www.daxle.net/archive/executive-charisma#comments</comments>
		<pubDate>Sat, 08 Sep 2007 00:58:37 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/executive-charisma</guid>
		<description><![CDATA[Executive Charisma by D. A. Benton

It&#8217;s the edge that makes you personally effective. Yes, you have to be skilled, hard-working, full of integrity and intelligent. That&#8217;s substance. Executive Charisma is how you package it. That&#8217;s style. Add the two together and you create a winning combination that sets you apart as a leader and allows [...]]]></description>
			<content:encoded><![CDATA[<p>Executive Charisma by D. A. Benton<br />
<img src="http://www.daxle.net/imprint/cover/012.gif" title="Executive Charisma" alt="Executive Charisma" height="132" hspace="2" width="100" /></p>
<p>It&#8217;s the edge that makes you personally effective. Yes, you have to be skilled, hard-working, full of integrity and intelligent. That&#8217;s substance. Executive Charisma is how you package it. That&#8217;s style. Add the two together and you create a winning combination that sets you apart as a leader and allows you to stride past the competition.</p>
<p>Links:<br />
Website - <a href="http://www.CEOWhisperer.com/" title="CEO Whisperer" target="_blank">CEO Whisperer</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/executive-charisma/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/21/0/Imprint_012_Benton.mp3" length="9337733" type="audio/mpeg"/>
<itunes:duration>15:30</itunes:duration>
		<itunes:subtitle>Executive Charisma by D. A. Benton


It's the edge that makes you personally effective. Yes, you have to be skilled, hard-working, full of integrity and intelligent. ...</itunes:subtitle>
		<itunes:summary>Executive Charisma by D. A. Benton


It's the edge that makes you personally effective. Yes, you have to be skilled, hard-working, full of integrity and intelligent. That's substance. Executive Charisma is how you package it. That's style. Add the two together and you create a winning combination that sets you apart as a leader and allows you to stride past the competition.

Links:
Website - CEO Whisperer</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Confident Speaker</title>
		<link>http://www.daxle.net/archive/the-confident-speaker</link>
		<comments>http://www.daxle.net/archive/the-confident-speaker#comments</comments>
		<pubDate>Fri, 31 Aug 2007 02:52:50 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-confident-speaker</guid>
		<description><![CDATA[The Confident Speaker by Harrison Monarth and Dr. Larina Kase

Do you have a fear of public speaking? Or how about just the fear of speaking up? It doesn&#8217;t have to be the masses that get our hearts racing. The Confident Speaker tackles the gamut of situations and shows you the practical steps to handle and [...]]]></description>
			<content:encoded><![CDATA[<p>The Confident Speaker by Harrison Monarth and Dr. Larina Kase<br />
<img src="http://www.daxle.net/imprint/cover/011.jpg" title="The Confident Speaker" alt="The Confident Speaker" height="181" hspace="2" width="119" /></p>
<p>Do you have a fear of public speaking? Or how about just the fear of speaking up? It doesn&#8217;t have to be the masses that get our hearts racing. The Confident Speaker tackles the gamut of situations and shows you the practical steps to handle and present yourself. Whether you have high, medium or low anxiety, Harrison and Larina want to improve your skills and develop a stronger belief that you can communicate and engage others confidently.</p>
<p>Links:<br />
Website - <a href="http://www.TheConfidentSpeaker.com/" title="The Confident Speaker" target="_blank">The Confident Speaker</a><br />
Blog - <a href="http://www.LarinaKase.com/" title="Larina Kase" target="_blank">Larina Kase</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-confident-speaker/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/20/0/Imprint_011_Monarth.mp3" length="8738105" type="audio/mpeg"/>
<itunes:duration>14:30</itunes:duration>
		<itunes:subtitle>The Confident Speaker by Harrison Monarth and Dr. Larina Kase


Do you have a fear of public speaking? Or how about just the fear of speaking ...</itunes:subtitle>
		<itunes:summary>The Confident Speaker by Harrison Monarth and Dr. Larina Kase


Do you have a fear of public speaking? Or how about just the fear of speaking up? It doesn't have to be the masses that get our hearts racing. The Confident Speaker tackles the gamut of situations and shows you the practical steps to handle and present yourself. Whether you have high, medium or low anxiety, Harrison and Larina want to improve your skills and develop a stronger belief that you can communicate and engage others confidently.

Links:
Website - The Confident Speaker
Blog - Larina Kase</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Voice of Authority</title>
		<link>http://www.daxle.net/archive/voice-of-authority</link>
		<comments>http://www.daxle.net/archive/voice-of-authority#comments</comments>
		<pubDate>Tue, 21 Aug 2007 23:19:53 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/voice-of-authority</guid>
		<description><![CDATA[The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know by Dianna Booher

You may be hired for your technical ability, but your ability to communicate effectively is what will allow you to climb higher. When it comes to information it seems that your options are: information overload, buzzwords, and spin. But none of [...]]]></description>
			<content:encoded><![CDATA[<p>The Voice of Authority: <span class="sans">10 Communication Strategies Every</span> Leader Needs to Know by Dianna Booher<br />
<img src="http://www.daxle.net/imprint/cover/010.gif" title="Voice of Authority" alt="Voice of Authority" height="181" hspace="2" width="119" /></p>
<p>You may be hired for your technical ability, but your ability to communicate effectively is what will allow you to climb higher. When it comes to information it seems that your options are: information overload, buzzwords, and spin. But none of those options are for you. Dianna has dissected the building blocks of communication to ensure what you say is understood, trustworthy and compels people to action.</p>
<p>Links:<br />
Website - <a href="http://www.Booher.com/" title="Dianna Booher" target="_blank">Dianna Booher</a><br />
Book - <a href="http://www.VoiceOfAuthorityTheBook.com/" title="Voice of Authority" target="_blank">Voice of Authority</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/voice-of-authority/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/19/0/Imprint_010_Booher.mp3" length="9765887" type="audio/mpeg"/>
<itunes:duration>16:16</itunes:duration>
		<itunes:subtitle>The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know by Dianna Booher


You may be hired for your technical ability, but your ability ...</itunes:subtitle>
		<itunes:summary>The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know by Dianna Booher


You may be hired for your technical ability, but your ability to communicate effectively is what will allow you to climb higher. When it comes to information it seems that your options are: information overload, buzzwords, and spin. But none of those options are for you. Dianna has dissected the building blocks of communication to ensure what you say is understood, trustworthy and compels people to action.

Links:
Website - Dianna Booher
Book - Voice of Authority</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Hermanisms</title>
		<link>http://www.daxle.net/archive/hermanisms</link>
		<comments>http://www.daxle.net/archive/hermanisms#comments</comments>
		<pubDate>Mon, 13 Aug 2007 18:14:16 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/hermanisms</guid>
		<description><![CDATA[Hermanisms by John L. Herman, Jr

Starting something? Start here. Behind that pleasant gold-foiled book title, you&#8217;ll find a plethora of business vignettes based on over 30 years of experience in the business world. Herman has worked with over a thousand failing businesses and from that has pulled out nuggets to keep you from being in [...]]]></description>
			<content:encoded><![CDATA[<p>Hermanisms by John L. Herman, Jr<br />
<img src="http://www.daxle.net/imprint/cover/009.gif" title="Hermanisms" alt="Hermanisms" height="181" hspace="2" width="119" /></p>
<p>Starting something? Start here. Behind that pleasant gold-foiled book title, you&#8217;ll find a plethora of business vignettes based on over 30 years of experience in the business world. Herman has worked with over a thousand failing businesses and from that has pulled out nuggets to keep you from being in that camp. And when, even in the best of situations, what you&#8217;re doing isn&#8217;t going to float - what you should do about it.</p>
<p>Links:<br />
Website - <a href="http://www.Hermanisms.com/" title="Hermanisms" target="_blank">Hermanisms</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/hermanisms/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/18/0/Imprint_009_Herman.mp3" length="7670807" type="audio/mpeg"/>
<itunes:duration>12:46</itunes:duration>
		<itunes:subtitle>Hermanisms by John L. Herman, Jr


Starting something? Start here. Behind that pleasant gold-foiled book title, you'll find a plethora of business vignettes based on over ...</itunes:subtitle>
		<itunes:summary>Hermanisms by John L. Herman, Jr


Starting something? Start here. Behind that pleasant gold-foiled book title, you'll find a plethora of business vignettes based on over 30 years of experience in the business world. Herman has worked with over a thousand failing businesses and from that has pulled out nuggets to keep you from being in that camp. And when, even in the best of situations, what you're doing isn't going to float - what you should do about it.

Links:
Website - Hermanisms</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Fired Up or Burned Out</title>
		<link>http://www.daxle.net/archive/fired-up-or-burned-out</link>
		<comments>http://www.daxle.net/archive/fired-up-or-burned-out#comments</comments>
		<pubDate>Sun, 05 Aug 2007 19:16:52 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/fired-up-or-burned-out</guid>
		<description><![CDATA[Fired Up or Burned Out by Michael Stallard

A company who has employees who show up and do their job and go home is no where near as effective as a company whose employees are connected to each other. From your perspective you may see that gap but you might not know how to change the [...]]]></description>
			<content:encoded><![CDATA[<p>Fired Up or Burned Out by Michael Stallard<br />
<img src="http://www.daxle.net/imprint/cover/008.jpg" title="Fired Up or Burned Out" alt="Fired Up or Burned Out" height="181" hspace="2" width="119" /></p>
<p>A company who has employees who show up and do their job and go home is no where near as effective as a company whose employees are connected to each other. From your perspective you may see that gap but you might not know <em>how</em> to change the culture to get your team fired up. This book isn&#8217;t about getting people hyped-up or about turning everyone into a lemming. It is about the nuts and bolts of having people work together and be engaged. And the stories about real-life leaders at the end of the book are fantastic.</p>
<p>Links:<br />
Website - <a href="http://www.FiredUpOrBurnedOut.com/" title="Fired Up or Burned Out" target="_blank">www.FiredUpOrBurnedOut.com</a><br />
Blog - <a href="http://michaelleestallard.com/">MichaelLeeStallard.com</a><br />
<a href="http://www.EPluribusPartners.com/" title="E Pluribus Partners" target="_blank">www.EPluribusPartners.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/fired-up-or-burned-out/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/15/0/Imprint_008_Stallard.mp3" length="11179024" type="audio/mpeg"/>
<itunes:duration>18:25</itunes:duration>
		<itunes:subtitle>Fired Up or Burned Out by Michael Stallard


A company who has employees who show up and do their job and go home is no where ...</itunes:subtitle>
		<itunes:summary>Fired Up or Burned Out by Michael Stallard


A company who has employees who show up and do their job and go home is no where near as effective as a company whose employees are connected to each other. From your perspective you may see that gap but you might not know how to change the culture to get your team fired up. This book isn't about getting people hyped-up or about turning everyone into a lemming. It is about the nuts and bolts of having people work together and be engaged. And the stories about real-life leaders at the end of the book are fantastic.

Links:
Website - www.FiredUpOrBurnedOut.com
Blog - MichaelLeeStallard.com
www.EPluribusPartners.com</itunes:summary>
		<itunes:keywords>Imprint,,Leadership</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Never Bet The Farm</title>
		<link>http://www.daxle.net/archive/never-bet-the-farm</link>
		<comments>http://www.daxle.net/archive/never-bet-the-farm#comments</comments>
		<pubDate>Tue, 24 Jul 2007 04:07:26 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/never-bet-the-farm</guid>
		<description><![CDATA[Never Bet The Farm by Anthony Iaquinto &#38; Stephen Spinelli Jr.

Entrepreneurs are made, not born. And while it may look like the successful ones fly by the seat of their pants, it is not sheer charisma and talent that make it work. There are methods to reduce risks, increase your chances of success, and keep [...]]]></description>
			<content:encoded><![CDATA[<p>Never Bet The Farm by Anthony Iaquinto &amp; Stephen Spinelli Jr.<br />
<img src="http://www.daxle.net/imprint/cover/007.jpg" title="Never Bet The Farm" alt="Never Bet The Farm" height="181" hspace="2" width="119" /></p>
<p>Entrepreneurs are made, not born. And while it may look like the successful ones fly by the seat of their pants, it is not sheer charisma and talent that make it work. There are methods to reduce risks, increase your chances of success, and keep you in the game.</p>
<p>Links:<br />
Website - <a href="http://www.NeverBetTheFarm.com/" title="Never Bet The Farm" target="_blank">www.NeverBetTheFarm.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/never-bet-the-farm/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/14/0/Imprint_007_Spinelli.mp3" length="10060911" type="audio/mpeg"/>
<itunes:duration>16:37</itunes:duration>
		<itunes:subtitle>Never Bet The Farm by Anthony Iaquinto #38; Stephen Spinelli Jr.


Entrepreneurs are made, not born. And while it may look like the successful ones fly ...</itunes:subtitle>
		<itunes:summary>Never Bet The Farm by Anthony Iaquinto #38; Stephen Spinelli Jr.


Entrepreneurs are made, not born. And while it may look like the successful ones fly by the seat of their pants, it is not sheer charisma and talent that make it work. There are methods to reduce risks, increase your chances of success, and keep you in the game.

Links:
Website - www.NeverBetTheFarm.com</itunes:summary>
		<itunes:keywords>Imprint,,Management</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Ripple Effect</title>
		<link>http://www.daxle.net/archive/the-ripple-effect</link>
		<comments>http://www.daxle.net/archive/the-ripple-effect#comments</comments>
		<pubDate>Thu, 12 Jul 2007 21:37:26 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/the-ripple-effect</guid>
		<description><![CDATA[The Ripple Effect by Steve Harper

You&#8217;re going to networking events to increase your sales and all you ever hear is: So, What do you do? And it causes you to think: Please, somebody tell me there&#8217;s more to business life than this. Well, there is. There are people all around us that are there for [...]]]></description>
			<content:encoded><![CDATA[<p>The Ripple Effect by Steve Harper<br />
<img src="http://www.daxle.net/imprint/cover/006.jpg" title="The Ripple Effect" alt="The Ripple Effect" hspace="2" /></p>
<p>You&#8217;re going to networking events to increase your sales and all you ever hear is: So, What do you do? And it causes you to think: Please, somebody tell me there&#8217;s more to business life than this. Well, there is. There are people all around us that are there for a reason, and that reason isn&#8217;t always to make your next sale. Steve has a different way of looking at all the connections and potential connections in your life, and it&#8217;s contained in The Ripple Effect.</p>
<p>Links:<br />
Website - <a href="http://www.RippleCentral.com/" title="Ripple Central" target="_blank">www.RippleCentral.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/the-ripple-effect/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/13/0/Imprint_006_Harper.mp3" length="8719530" type="audio/mpeg"/>
<itunes:duration>14:29</itunes:duration>
		<itunes:subtitle>The Ripple Effect by Steve Harper


You're going to networking events to increase your sales and all you ever hear is: So, What do you do? ...</itunes:subtitle>
		<itunes:summary>The Ripple Effect by Steve Harper


You're going to networking events to increase your sales and all you ever hear is: So, What do you do? And it causes you to think: Please, somebody tell me there's more to business life than this. Well, there is. There are people all around us that are there for a reason, and that reason isn't always to make your next sale. Steve has a different way of looking at all the connections and potential connections in your life, and it's contained in The Ripple Effect.

Links:
Website - www.RippleCentral.com</itunes:summary>
		<itunes:keywords>Imprint,,Networking</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Why Johnny Can&#8217;t Brand</title>
		<link>http://www.daxle.net/archive/why-johnny-cant-brand</link>
		<comments>http://www.daxle.net/archive/why-johnny-cant-brand#comments</comments>
		<pubDate>Tue, 03 Jul 2007 20:44:45 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Imprint]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/why-johnny-cant-brand</guid>
		<description><![CDATA[Why Johnny Can&#8217;t Brand by Bill Schley &#38; Carl Nichols Jr.

You would think that the Superbowl, with it&#8217;s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it&#8217;s not. With all the advertising &#8216;noise&#8217; that impacts us everyday, what does it take to break through and connect with your audience [...]]]></description>
			<content:encoded><![CDATA[<p>Why Johnny Can&#8217;t Brand by Bill Schley &amp; Carl Nichols Jr.<br />
<img src="http://www.daxle.net/imprint/cover/005.jpg" title="Why Johnny Can't Brand" alt="Why Johnny Can't Brand" align="left" height="181" hspace="2" width="119" /></p>
<p>You would think that the Superbowl, with it&#8217;s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it&#8217;s not. With all the advertising &#8216;noise&#8217; that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand.</p>
<p>Links:<br />
Website - <a href="http://www.DavidID.com/" title="DavidID" target="_blank">www.DavidID.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.daxle.net/archive/why-johnny-cant-brand/feed</wfw:commentRss>
			<enclosure url="http://www.daxle.net/podpress_trac/feed/12/0/Imprint_005_Schley.mp3" length="8936607" type="audio/mpeg"/>
<itunes:duration>14:51</itunes:duration>
		<itunes:subtitle>Why Johnny Can't Brand by Bill Schley #38; Carl Nichols Jr.


You would think that the Superbowl, with it's reputation for great commercials, would be a ...</itunes:subtitle>
		<itunes:summary>Why Johnny Can't Brand by Bill Schley #38; Carl Nichols Jr.


You would think that the Superbowl, with it's reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it's not. With all the advertising 'noise' that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand.

Links:
Website - www.DavidID.com</itunes:summary>
		<itunes:keywords>Branding,,Imprint</itunes:keywords>
		<itunes:author>Imprint</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>QBQ</title>
		<link>http://www.daxle.net/archive/qbq</link>
		<comments>http://www.daxle.net/archive/qbq#comments</comments>
		<pubDate>Fri, 22 Jun 2007 00:07:27 +0000</pubDate>
		<dc:creator>Brian Oates</dc:creator>
		
		<category><![CDATA[Imprint]]></category>

		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.daxle.net/archive/qbq</guid>
		<description><![CDATA[QBQ: The Question Behind the Question by John G. Miller

What do you do when things don&#8217;t go your way? And what do you do if you&#8217;re not exactly happy with what the answer to that question is? John&#8217;s got a plan that start and ends with each of us individually and it all starts with [...]]]></description>
			<content:encoded><![CDATA[<p>QBQ: The Que