Imprint: Business Author Interviews

Never Fly Solo by Robert “Waldo” Waldman

While Hollywood portrays the rogue who can party all weekend, arrive ill-prepared, and still defeat the enemy. That’s not real life for Waldo, and certainly not for the Air Force. Waldo explains the importance of a wingman and how the lessons he learned on active duty translate into the business world. He tells his stories of failure and success, and how he’s learned from both.

I talk with Waldo about why partners are so important, how he overcame claustrophobia, and what a good debriefing does.

More about the book at YourWingman.com

 

 Never Fly Solo [8:36m]: Play Now | Play in Popup | Download

Repositioning by Jack Trout

No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so much competition (how many brands of toothpaste, cars, soda, electronics are there?) placing your stake in the ground is a different challenge than it was back then. Jack returns to lay a course again and navigate through the competition, change, and crisis that is at every turn.

I talk with Jack about Diet Coke, how to find out what your position is, how to pull off having a sale when times are lean and more.

More about the book at TroutandPartners.com

 

 Repositioning [10:16m]: Play Now | Play in Popup | Download

Unfolding the Napkin by Dan Roam

Yes, we know. You’ve got a problem. And instead of talking about it, how about using a picture to describe it instead. Dan finds you can engage your audience in a way you just can’t do with words alone. Plus you can “see” things you wouldn’t otherwise.

I talk with Dan about the person who can’t draw (his #1 question), how this helps you brainstorm and more.

More about the book at TheBackoftheNapkin.com

 

 Unfolding the Napkin [12:53m]: Play Now | Play in Popup | Download

Go-Givers Sell More by Bob Burg and John David Mann

Building on The Go-Giver, Bob and John return to dispense the practical side of focusing on generosity. Rather than taking every opportunity to close a sale, they have found that its far better to establish a relationship and build trust. They’ve found salespeople who have the heart have more long-term success.

I talk to Bob about how bringing the heart back into sales changes the process, what we do with the sales techniques we’ve been taught, ways to establish a relationship and more.

More about the book at Go-GiversSellMore.com
And more about Bob at Burg.com

 

 Go-Givers Sell More [14:09m]: Play Now | Play in Popup | Download

Awesomely Simple by John Spence

In our complex business world, Spence wants you to be Awesomely Simple. That means examining your business in six areas and learning how to excel at the fundamentals:

Vivid Vision
Best People
A Performance-Oriented Culture
Robust Communication
A Sense of Urgency
Extreme Customer Focus

I talk with John about creating a mission statement, listening, hiring and more.

More about the book at AwesomelySimple.com

 

 Awesomely Simple [13:31m]: Play Now | Play in Popup | Download