18 Oct, 2007
Authenticity by James H. Gilmore and B. Joseph Pine II
What does today’s customer want? Isn’t that the magic question. Yes, today’s consumer wants quality, service and price, but beneath those wavelengths is something of even greater power and momentum for your company – Authenticity.
I talk with Joe about how to render authenticity, being who you say you are and how to be true to yourself. To thine ownself be true, And then it follows as night the day, Thou canst not then be false to any man.
Links:
Website – www.AuthenticityBook.com
27 Sep, 2007
Drop Dead Brilliant by Lesley Everett
A company or personal brand doesn’t stop with marketing brochures and websites. Don’t overlook your first impressions, appearances, and body indicators. We don’t normally include those things when we discuss branding but how we present ourself matters when it comes to relating who you are to those you interact with. Put your best foot forward with your dress and appearance!
Links:
Website – www.WalkingTall.org
3 Jul, 2007
Why Johnny Can’t Brand by Bill Schley & Carl Nichols Jr.
You would think that the Superbowl, with it’s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it’s not. With all the advertising ‘noise’ that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand.
Links:
Website – www.DavidID.com
28 May, 2007
Stand Out from the Crowd by Jay Lipe
Another book on Branding? Not quite. This one does it with the small business owner in mind. You don’t have to be IBM, Ford or some other publicly traded company to tackle branding.
Links:
Website – www.EmergeMarketing.com
Blog – http://jaylipe.typepad.com/smart_marketing
Newsletter – http://www.emergemarketing.com/e-newsletter.shtml
