Imprint: Business Author Interviews » Branding http://www.daxle.net Business podcasts Fri, 03 Jun 2011 03:43:13 +0000 en hourly 1 http://wordpress.org/?v= Creative Commons BY-NC-ND 3.0. brian@daxle.net (Imprint) brian@daxle.net (Imprint) 1440 http://www.daxle.net/images/imprint144.jpg Imprint: Business Author Interviews http://www.daxle.net 144 144 http://www.daxle.net/?feed Business Author Interviews Ah, the wonderful world of books. A relevant business book can give you an edge in your business and keep you ahead of the pack. Stop by, listen, and find some treasures to add to your shortlist. business, books, business, books, interviews, sales, marketing, leadership Imprint Imprint brian@daxle.net no no Delivering Happiness http://www.daxle.net/archive/delivering-happiness http://www.daxle.net/archive/delivering-happiness#comments Fri, 23 Jul 2010 22:07:18 +0000 admin http://www.daxle.net/?p=208 Delivering Happiness by Tony Hsieh
Delivering Happiness

Tony chronicles his journey of getting Zappos to a billion dollars in retail sales while creating the brand to mean extreme customer service. He’s candid about making many mistakes along the way. Through it, he found that making customers (and employees) happy was the way for him to take the company to new heights.

I talk with Tony about critical decisions, the reasoning behind allowing customer service an open mic on Twitter, and more.

More about the book at DeliveringHappinessBook.com. And if you happen to need a pair of shoes, how about Zappos?

]]> http://www.daxle.net/archive/delivering-happiness/feed 0 0:15:19 Delivering Happiness by Tony Hsieh Tony chronicles his journey of getting Zappos to a billion dollars in retail sales while creating the brand to mean extreme customer service. He’s candid about making many mistakes along the way. Through it,[...] Delivering Happiness by Tony Hsieh Tony chronicles his journey of getting Zappos to a billion dollars in retail sales while creating the brand to mean extreme customer service. He’s candid about making many mistakes along the way. Through it, he found that making customers (and employees) happy was the way for him to take the company to new heights. I talk with Tony about critical decisions, the reasoning behind allowing customer service an open mic on Twitter, and more. More about the book at DeliveringHappinessBook.com. And if you happen to need a pair of shoes, how about Zappos? Branding, Imprint Imprint no no Fascinate http://www.daxle.net/archive/fascinate http://www.daxle.net/archive/fascinate#comments Wed, 21 Apr 2010 03:14:10 +0000 admin http://www.daxle.net/?p=181 Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
Fascinate

Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, who would it be? Not someone dull, that’s for sure.
Now apply this interest, this fascination with your brand. Done right, there is something about it that gets your customers hooked. Sally breaks it down into 7 triggers. Choose wisely and and reap the rewards.

I talk with Sally about who this applies to, what part ‘triggers’ play into this and an example of fascination done wrong.

More about the book at SallyHogshead.com, and find out your personality with the f-score.

]]> http://www.daxle.net/archive/fascinate/feed 1 0:11:27 Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, wh[...] Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, who would it be? Not someone dull, that’s for sure. Now apply this interest, this fascination with your brand. Done right, there is something about it that gets your customers hooked. Sally breaks it down into 7 triggers. Choose wisely and and reap the rewards. I talk with Sally about who this applies to, what part ‘triggers’ play into this and an example of fascination done wrong. More about the book at SallyHogshead.com, and find out your personality with the f-score. Branding, Imprint Imprint no no Repositioning http://www.daxle.net/archive/repositioning http://www.daxle.net/archive/repositioning#comments Fri, 05 Feb 2010 03:58:37 +0000 admin http://www.daxle.net/?p=170 Repositioning by Jack Trout
Repositioning

No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so much competition (how many brands of toothpaste, cars, soda, electronics are there?) placing your stake in the ground is a different challenge than it was back then. Jack returns to lay a course again and navigate through the competition, change, and crisis that is at every turn.

I talk with Jack about Diet Coke, how to find out what your position is, how to pull off having a sale when times are lean and more.

More about the book at TroutandPartners.com

]]> http://www.daxle.net/archive/repositioning/feed 0 0:10:16 Repositioning by Jack Trout No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so[...] Repositioning by Jack Trout No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so much competition (how many brands of toothpaste, cars, soda, electronics are there?) placing your stake in the ground is a different challenge than it was back then. Jack returns to lay a course again and navigate through the competition, change, and crisis that is at every turn. I talk with Jack about Diet Coke, how to find out what your position is, how to pull off having a sale when times are lean and more. More about the book at TroutandPartners.com Branding, Imprint Imprint no no The Brand Bubble http://www.daxle.net/archive/the-brand-bubble http://www.daxle.net/archive/the-brand-bubble#comments Thu, 18 Dec 2008 04:27:27 +0000 admin http://www.daxle.net/?p=65 The Brand Bubble – by John Gerzema.
The Brand Bubble
On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of value? This is The Brand Bubble. Now that we know the problem, let’s work on a solution. Inside you’ll find a 5-step process to invigorate your brand and give it momentum.

I talk with John about loss of consumer loyalty, what to do about it, and the BrandAsset Valuator, a tool to see where thousands of brands stand in the marketplace.

More about John at www.TheBrandBubble.com.

]]> http://www.daxle.net/archive/the-brand-bubble/feed 0 0:14:37 The Brand Bubble – by John Gerzema. On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of va[...] The Brand Bubble – by John Gerzema. On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of value? This is The Brand Bubble. Now that we know the problem, let’s work on a solution. Inside you’ll find a 5-step process to invigorate your brand and give it momentum. I talk with John about loss of consumer loyalty, what to do about it, and the BrandAsset Valuator, a tool to see where thousands of brands stand in the marketplace. More about John at www.TheBrandBubble.com. Branding, Imprint Imprint no no Relevance http://www.daxle.net/archive/relevance http://www.daxle.net/archive/relevance#comments Fri, 31 Oct 2008 01:55:41 +0000 admin http://www.daxle.net/?p=60 Relevance by Tim Manners.
Relevance
Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be human, not a piece of data. Rather than find yourself in the position of having your advertising try to talk someone into something, join Tim to discover how to find innovation that keeps your brand something people want.

I talk with Tim about the overabundance of advertising and its effect, whether its better to be who you are or let the customer decide, and what “Relevance” looks like.

More about Tim at Reveries.com and TimManners.com

]]> http://www.daxle.net/archive/relevance/feed 0 0:15:48 Relevance by Tim Manners. Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be human, not a piece of data. Rather than find yourself in t[...] Relevance by Tim Manners. Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be human, not a piece of data. Rather than find yourself in the position of having your advertising try to talk someone into something, join Tim to discover how to find innovation that keeps your brand something people want. I talk with Tim about the overabundance of advertising and its effect, whether its better to be who you are or let the customer decide, and what “Relevance” looks like. More about Tim at Reveries.com and TimManners.com Branding, Imprint, Strategy Imprint no no Authenticity http://www.daxle.net/archive/authenticity http://www.daxle.net/archive/authenticity#comments Thu, 18 Oct 2007 11:16:28 +0000 admin http://www.daxle.net/archive/authenticity Authenticity by James H. Gilmore and B. Joseph Pine II
Authenticity

What does today’s customer want? Isn’t that the magic question. Yes, today’s consumer wants quality, service and price, but beneath those wavelengths is something of even greater power and momentum for your company – Authenticity.

I talk with Joe about how to render authenticity, being who you say you are and how to be true to yourself. To thine ownself be true, And then it follows as night the day, Thou canst not then be false to any man.

Links:
Website – www.AuthenticityBook.com

]]> http://www.daxle.net/archive/authenticity/feed 0 0:19:44 Authenticity by James H. Gilmore and B. Joseph Pine II What does today’s customer want? Isn’t that the magic question. Yes, today’s consumer wants quality, service and price, but beneath those wavelengths is something of even grea[...] Authenticity by James H. Gilmore and B. Joseph Pine II What does today’s customer want? Isn’t that the magic question. Yes, today’s consumer wants quality, service and price, but beneath those wavelengths is something of even greater power and momentum for your company – Authenticity. I talk with Joe about how to render authenticity, being who you say you are and how to be true to yourself. To thine ownself be true, And then it follows as night the day, Thou canst not then be false to any man. Links: Website – www.AuthenticityBook.com Branding, Imprint Imprint no no Drop Dead Brilliant http://www.daxle.net/archive/drop-dead-brilliant http://www.daxle.net/archive/drop-dead-brilliant#comments Fri, 28 Sep 2007 01:19:37 +0000 admin http://www.daxle.net/archive/drop-dead-brilliant Drop Dead Brilliant by Lesley Everett
Drop Dead Brilliant

A company or personal brand doesn’t stop with marketing brochures and websites. Don’t overlook your first impressions, appearances, and body indicators. We don’t normally include those things when we discuss branding but how we present ourself matters when it comes to relating who you are to those you interact with. Put your best foot forward with your dress and appearance!

Links:
Website – www.WalkingTall.org

]]> http://www.daxle.net/archive/drop-dead-brilliant/feed 0 0:13:39 Drop Dead Brilliant by Lesley Everett A company or personal brand doesn’t stop with marketing brochures and websites. Don’t overlook your first impressions, appearances, and body indicators. We don’t normally include those things [...] Drop Dead Brilliant by Lesley Everett A company or personal brand doesn’t stop with marketing brochures and websites. Don’t overlook your first impressions, appearances, and body indicators. We don’t normally include those things when we discuss branding but how we present ourself matters when it comes to relating who you are to those you interact with. Put your best foot forward with your dress and appearance! Links: Website – www.WalkingTall.org Branding, Imprint Imprint no no Why Johnny Can’t Brand http://www.daxle.net/archive/why-johnny-cant-brand http://www.daxle.net/archive/why-johnny-cant-brand#comments Tue, 03 Jul 2007 20:44:45 +0000 admin http://www.daxle.net/archive/why-johnny-cant-brand Why Johnny Can’t Brand by Bill Schley & Carl Nichols Jr.
Why Johnny Can't Brand

You would think that the Superbowl, with it’s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it’s not. With all the advertising ‘noise’ that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand.

Links:
Website – www.DavidID.com

]]> http://www.daxle.net/archive/why-johnny-cant-brand/feed 0 0:14:51 Why Johnny Can’t Brand by Bill Schley & Carl Nichols Jr. You would think that the Superbowl, with it’s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it’s not. With[...] Why Johnny Can’t Brand by Bill Schley & Carl Nichols Jr. You would think that the Superbowl, with it’s reputation for great commercials, would be a first-class example of branding and advertising. Unfortunately, it’s not. With all the advertising ‘noise’ that impacts us everyday, what does it take to break through and connect with your audience so they hear you? Bill and Carl are a lot of fun to talk to and have great advice on creating a winning brand. Links: Website – www.DavidID.com Branding, Imprint Imprint no no Stand Out from the Crowd http://www.daxle.net/archive/stand-out-from-the-crowd http://www.daxle.net/archive/stand-out-from-the-crowd#comments Tue, 29 May 2007 02:46:35 +0000 admin http://574949361 Stand Out from the Crowd by Jay Lipe
Stand Out from the Crowd

Another book on Branding? Not quite. This one does it with the small business owner in mind. You don’t have to be IBM, Ford or some other publicly traded company to tackle branding.

Links:
Website – www.EmergeMarketing.com
Blog – http://jaylipe.typepad.com/smart_marketing
Newsletter – http://www.emergemarketing.com/e-newsletter.shtml

]]> http://www.daxle.net/archive/stand-out-from-the-crowd/feed 0 0:18:28 Stand Out from the Crowd by Jay Lipe Another book on Branding? Not quite. This one does it with the small business owner in mind. You don’t have to be IBM, Ford or some other publicly traded company to tackle branding. Links: Website – [...] Stand Out from the Crowd by Jay Lipe Another book on Branding? Not quite. This one does it with the small business owner in mind. You don’t have to be IBM, Ford or some other publicly traded company to tackle branding. Links: Website – www.EmergeMarketing.com Blog – http://jaylipe.typepad.com/smart_marketing Newsletter – http://www.emergemarketing.com/e-newsletter.shtml Branding, Imprint Imprint no no