Brainsteering
Brainsteering: A Better Approach to Breakthrough Ideas by Shawn Coyne
We need to reduce costs or increase sales. We need to generate a new product idea or solve a customer service issue. So what do we do? We brainstorm! What else? This book is the what else. As Kevin and Shawn have discovered, brainstorming isn’t all that great after all. Instead, they recommend a process they call brainsteering. Don’t aim for the stars and hope to hit the moon, instead be more focused and realistic. Details inside!
More about Shawn and the book here.
Transcript of this podcast is here.
