23 Sep, 2010
Giving Voice to Values: How to Speak Your Mind When You Know What’s Right by Mary Gentile
It’s not enough to have values, they must be heard. I don’t, and society doesn’t need your company to be the next big headline. Whether your outspoken or timid, there is some thought to put behind it, otherwise it might be swept to the corner. The “how” part is something you may have not considered. You can be strategic in how you influence what’s important.
I talk to Mary about my frustration with ethics training, BP, the danger of rushing to an answer, and more.
More about the book, and Mary at http://MaryGentile.com/.
13 Sep, 2010
24 Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian Ott
When we think about our customers being always-connected, it means much more than just how the customer service department is organized. This book looks at how the product offerings take into account how we live today. How does your brand interact with that? Are you in their face or a silent partner? Customers consider not just the cost, but the time it will take to switch or sign up. Incorporate the customer’s time into your mix, and see what kind of home run you can create.
I talk to Adrian about how time affects how we do business, the difficulty of being a silent partner, the scoop on bundling, and more.
More about the book at http://24HourCustomer.com/.
3 Sep, 2010
The Corporate Lattice : Achieving High Performance In the Changing World of Work by Cathy Benko
Cathy challenges idea that success is climbing the corporate ladder. A career can be in all directions and still be considered a success because we are no longer in the industrial age. Nowadays, its about information. How it flows, how we collaborate, how things get done. Organizations that hold to the old model miss out on the innovation and the idea that the only way to contribute is to be on the upward climb.
I talk to Cathy about the ladder, the work-from-anywhere workforce and what that means, and more.
More about the book at http://corporatelattice.com/.
