The Language of Trust
The Language of Trust by Michael Maslansky
Are you more skeptical than you used to be? Does the phrase “free trial offer” cause you to consider how convenient it will be to try it out or does it make you wonder how difficult it will be to have the company stop bothering you when you want to tell them ‘no’? We can become excited over the next marketing campaign because it’s so polished and logical, but fail to remember the people we’re trying to reach are hesitant to receive our message. In this book, Michael examines how the words we choose impact how the customer responds.
I talk with Michael about the deterioration of trust, an example of how this works, his take on what JetBlue did in the midst of crisis, and more.
More about the book at LanguageOfTrust.com
