20 Apr, 2010
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, who would it be? Not someone dull, that’s for sure.
Now apply this interest, this fascination with your brand. Done right, there is something about it that gets your customers hooked. Sally breaks it down into 7 triggers. Choose wisely and and reap the rewards.
I talk with Sally about who this applies to, what part ‘triggers’ play into this and an example of fascination done wrong.
More about the book at SallyHogshead.com, and find out your personality with the f-score.
5 Apr, 2010
The Inner Game of Stress by W. Timothy Gallwey and John Horton
Stress attacks every aspect of our well-being. Gallwey explains how negative self-talk undermines us, making us believe that pressure is inevitable and that other people’s expectations are paramount–which leaves us feeling helpless and unhappy. But as Gallwey shows, we have the means to build a shield against stress with our abilities to take childlike pleasure in learning new skills, to properly and healthily rest and relax, and to trust in our own good judgment. With his trademark mix of case histories and interactive worksheets, Gallwey helps us to tap into these inner strengths, giving us invaluable tools.
More about the book at InnerGameOfStress.com
