Imprint: Business Author Interviews

Never Fly Solo by Robert “Waldo” Waldman

While Hollywood portrays the rogue who can party all weekend, arrive ill-prepared, and still defeat the enemy. That’s not real life for Waldo, and certainly not for the Air Force. Waldo explains the importance of a wingman and how the lessons he learned on active duty translate into the business world. He tells his stories of failure and success, and how he’s learned from both.

I talk with Waldo about why partners are so important, how he overcame claustrophobia, and what a good debriefing does.

More about the book at YourWingman.com

 

 Never Fly Solo [8:36m]: Play Now | Play in Popup | Download

Repositioning by Jack Trout

No doubt many of you own and recall the classic Positioning book written some thirty years ago. Inside was a chapter about repositioning aimed at how to reposition your competition. Fast forward to today when there is so much competition (how many brands of toothpaste, cars, soda, electronics are there?) placing your stake in the ground is a different challenge than it was back then. Jack returns to lay a course again and navigate through the competition, change, and crisis that is at every turn.

I talk with Jack about Diet Coke, how to find out what your position is, how to pull off having a sale when times are lean and more.

More about the book at TroutandPartners.com

 

 Repositioning [10:16m]: Play Now | Play in Popup | Download