Getting to Plan B
Getting to Plan B: Breaking Through to a Better Business Model by John Mullins & Randy Komisar
Behold the 5-year business plan worked through by sweat and toil. The entrepreneur begins the journey to see this vision become reality. Instead of marching through fire and ice to see it come true, realize that Plan A can’t be right, and that another plan will emerge. And another and another and another, until the vision becomes reality. The authors look at how to reduce your risk by gathering data on that “leap of faith” that your business model has.
I talk with Randy about reducing the risk, how Amazon did it, and how to keep cash king.
More about the book at Getting-To-Plan-B.com
