Imprint: Business Author Interviews

Collapse of Distinction by Scott McKain

We live in a “Sea of Sameness”. Your mall is like my mall, and the same fast food restaurants are found on Interstate highways all across America. Can you compete? Of course you can, but not by offering the the same thing as everyone else. Scott lays out the way to become distinct: Clarity, Creativity, Communication, and Customer-Experience Focus. And I’ll warn you now, he’s going to challenge you on these points because everyone says they do it.

More about the book at http://CollapseOfDistinction.com. Scott blogs at http://mckainviewpoint.com.

 

 Collapse of Distinction [16:46m]: Play Now | Play in Popup | Download

Management Rewired by Charles S. Jacobs

Businesspeople are taught to make decisions with facts and logic and to avoid emotional bias. But according to the latest research, we almost never decide rationally, despite thinking that we do. Our experiences carry an emotional charge, encoded in the synapses of our neurons. And when we try to deny what our emotions tell us, we lose what we’ve learned from the past. Neuroscience is challenging how we do things. It isn’t about cold, hard numbers anymore.

I talk with Charley about how he’s reaching these conclusions, goal setting, and the potential difficulty of implementing this (since it is not the status quo).

 

 Management Rewired [9:39m]: Play Now | Play in Popup | Download

Say Yes to No by Greg Cootsona

So many things to do and so little time? You are not alone. Everyone is busy. Everyone has an overflowing email inbox and a never-ending list of to-dos. And in Greg’s case, he found he had to make a choice. He couldn’t do it all, and to do the things that really matter to him, he’d have to say “No” to other things. While this applies to business, it will obviously apply to the other parts of life, too.

I talk with Greg about what caused him to change, how to say no and not be negative, and the changes he’s made to be more effective.

 

 Say Yes to No [11:00m]: Play Now | Play in Popup | Download