Imprint: Business Author Interviews

It’s Not What You Sell, It’s What You Stand For by Roy M. Spence Jr. with Haley Rushing

For some, it seems out of place to think that a company is out to make a difference in the world. Rather it is looked on as a way to make and keep a customer and produce a profit at the end of the day. That perspective, however, looses the power that highly-valued brands have. Done correctly, a purpose rallies the employee, solidifies the brand, and makes customer crazy about you.

I talk with Haley about the fear that what you love to do won’t be sustained by the marketplace, the question of shouldn’t business be concerned first with profit, and some ideas on how to find your purpose. More on the book here.. Buy it at Amazon.com

 

 It's Not What You Sell [14:15m]: Play Now | Play in Popup | Download

Strengths-Based Leadership by Tom Rath & Barry Conchie.

Playing to your strengths has many advantages, with the first in my mind being it definitely more fun! And in fact, trying to be good at everything makes you least effective. Continuing in the footsteps of Now, Discover Your Strengths and StrengthsFinder 2.0, this book looks at Leaders, Teams and Followers. All leaders have strengths, but not all the same strength.  What they are good at is assembling a team that have all the necessary strengths covered. With the book comes a code for an assessment to discover your strengths. After you take the assessment, if you’d send me an email with some of your strengths, I’d be curious to know what my audience is strong at.

I talk with Barry about the foundation laid in the previous books, how leaders are not exceptional at everything, what a team needs to be good at and more. More on the book at Gallup.com. Buy it at Amazon.com

 

 Strengths-Based Leadership [11:00m]: Play Now | Play in Popup | Download