The Brand Bubble
The Brand Bubble – by John Gerzema.
On one hand we have businesses giving high value to their brands, and on the other hand we have consumers who are showing less and less loyalty to brands. Have you seen this before? A high-perception of value? This is The Brand Bubble. Now that we know the problem, let’s work on a solution. Inside you’ll find a 5-step process to invigorate your brand and give it momentum.
I talk with John about loss of consumer loyalty, what to do about it, and the BrandAsset Valuator, a tool to see where thousands of brands stand in the marketplace.
More about John at www.TheBrandBubble.com.
