Archive for October, 2008

Relevance

30 Oct, 2008  No Comment

Relevance by Tim Manners.
Relevance
Becoming and maintaining a solid brand is no easy feat. Stare at the numbers too long and too much and you lose the connection to your customer, which happen to be human, not a piece of data. Rather than find yourself in the position of having your advertising try to talk someone into something, join Tim to discover how to find innovation that keeps your brand something people want.

I talk with Tim about the overabundance of advertising and its effect, whether its better to be who you are or let the customer decide, and what “Relevance” looks like.

More about Tim at Reveries.com and TimManners.com

 
icon for podpress  Relevance [15:48m]: Play Now | Play in Popup | Download

Iconoclast

23 Oct, 2008  1 Comment

Iconoclast by Gregory Berns.
Iconoclast
Being different or thinking different is a common theme in business growth and innovation. The approach in other books is looking at ways to be creative and generate new ideas. Greg’s approach is from science; he’s looking at what’s going on in the brain while all of this is going on. Come to find out, the brain wants to be efficient, so it takes shortcuts all the time. If you want innovation, you’ll have to take a different approach if you want to see things differently.

Greg discusses the characteristics of an iconoclast, what might help in uncovering a new idea, and advice for teams.

 
icon for podpress  Iconoclast [12:06m]: Play Now | Play in Popup | Download