Innovator’s Guide to Growth by Scott D. Anthony.

There’s nothing like a good innovation to create a market and drive your company’s growth. This book looks at how to:

• Identify potential innovation opportunities
• Formulate and shape ideas
• Build an innovation business
• Build innovation capabilities

I talk with Scott about where to look for innovation, how to increase your odds of success and how to handle an innovation that’s a paradigm shift - solving a problem that people don’t know they have. Scott blogs at HBSP, and is the president of Innosight. Tools for innovator at the book website.

 

 Innovator's Guide to Growth [15:29m]: Play Now | Play in Popup | Download

How You Do What You Do by Bob Livingston.

What you do is what gets the sale, at least in the short term. How you do it is where repeat customers and sustained sales kick in. A satisfied customer returns, a dissatisfied customer goes elsewhere. Bob dives deep into the elements of service excellence and what it takes to implement them. They include how to:

• Develop and live your Purpose and Values
• Understand your clients’ soft needs, and create plans to satisfy them
• Seek continuous improvement by stimulating creativity and innovation
• Keep your service-oriented culture growing
• Create a passion for Service Excellence

More about Bob at REL Communications.

 

 How You Do What You Do [17:54m]: Play Now | Play in Popup | Download

Where’s Your Wow? by Robyn Spizman and Rick Frishman.

This book looks into the recipe to create a special sauce in your company. That’s what makes you different and more importantly, appealing for customers. From finding your edge and knowing your customer to hiring people and putting people first, it’s sixteen steps to connecting your product or service to the market and your consumers. Links: Book website, Rick’s website and blog, and Planned TV Arts.

 

 Where's Your Wow [19:24m]: Play Now | Play in Popup | Download