The Art of Woo by G. Richard Shell and Mario Moussa

If you’ve ever have had a great idea, but found that was all the further it went, now there’s hope. Being able to ‘woo’ (win others over) is dissected between the covers of this book. Everything from assessing your style of communication to packaging your idea in the most effective way to removing the barriers that prevent you from getting your message across. If you want to be able to take your ideas and see them be launched, here’s how it’s done.

I talk with Mario about how Woo-ing is different from selling a product or service, signs to know your idea is ready to go and how to prevent that awkward feeling that you’re not getting your message across to the person you’re talking to.

Link:
www.TheArtOfWoo.com

 

 The Art Of Woo [21:56m]: Play Now | Play in Popup | Download

The Leaders We Need and What Makes Us Follow by Michael Maccoby

The qualities of a leader have changed along with everything else over the past 30 years. Integrity and trust are still essential, but not enough for leaders today. Investigating the psychology behind why people follow will allow you to be the right kind of leader because you must lead from not only your head but also your heart. The book looks at the leaders we need for knowledge work, health care, education and government. It considers the relationship between the leader and follower and how to understand the people you work with.

I talk with Michael about what followers look for in a leader, what a knowledge worker needs to know, and what leaders should be doing to improve themselves.

Link:
www.Maccoby.com

 

 The Leaders We Need [12:11m]: Play Now | Play in Popup | Download