Think Better: An Innovator’s Guide to Productive Thinking by Tim Hurson

We all strive to be more productive but do we make the connection that how we think is the foundation of where we’re going to get? Improving the typewriter is only going to get you a better typewriter, which is about what we get when we take a business problem and run with the first idea we come up with to fix it. Thinking better is about taking what’s at hand through a process and arriving at a more creative and innovative solution.

Links:
www.TimHurson.com
www.Thinkxic.com

 

 Think Better [21:21m]: Play Now | Play in Popup | Download

Hug Your Customers by Jack Mitchell

Are customers the center of your world? Of course we say they are, but are they treated that way? Jack wants you to treat them like kings and queens. Impress them by remembering their nicknames, favorite sports team and anniversary. Have their favorite beverage on hand when they stop by. Create a culture that appreciates and personally interacts with your customers. It not only creates a place that’s fun to work, but it creates loyal customers that come back time and again.

I don’t know a business owner who wouldn’t say the customer is the most important part of their business, so I asked Jack how he would know if an owner or CEO really believes that or is just kidding themselves. See if you pass the test.

Links:
www.HugYourCustomers.com
www.MitchellsOnline.com

 

 Hug Your Customers [19:47m]: Play Now | Play in Popup | Download

We: The Ideal Customer Relationship by Steve Yastrow

Wouldn’t you like to have every customer be your best customer? Isn’t it reassuring when you know they won’t flock to a competitor if it moves in next door. They won’t leave because there is more than just the exchange of products and services - there is a relationship involved. I know you’d like to think there is no business like yours but the reality is (with rare exception) the average consumer doesn’t see it that way - what you offer is duplicated by others in the marketplace. What isn’t duplicated is the relationships that you have with your customers. Strong customer relationships are the best marketing tool you have.

Links:
www.Yastrow.com
Steve is a regular contributor at www.TomPeters.com
Closing music from www.Shakshuka.com

 

 We [24:07m]: Play Now | Play in Popup | Download

I did something off-brand this week, so only those of you who visit the blog will see this - I’m not putting it in the main feed. I was inspired by Jim Harper’s story - his journey of macular degeneration, and hooked up with him and his son Steve to record it. Jim was legally blind a few years ago… that’s right, “was”. Steve’s blog explains more. The guitar at the end is from Larry Hansen.

 

 Jim Harper [48:23m]: Play Now | Play in Popup | Download