The Responsible Business: Reimagining Sustainability and Success by Carol Sanford
Don’t just the bottom line drive your business. Carol shows 5 different stakeholders to your business. Of course you should take care of your employees, customers and vendors, but it goes beyond that. By involving all of them in your decision-making, you’ll find innovation and differentiation for your company.
More about Carol here and the book here.
Transcript of this podcast is here.
Brainsteering: A Better Approach to Breakthrough Ideas by Shawn Coyne
We need to reduce costs or increase sales. We need to generate a new product idea or solve a customer service issue. So what do we do? We brainstorm! What else? This book is the what else. As Kevin and Shawn have discovered, brainstorming isn’t all that great after all. Instead, they recommend a process they call brainsteering. Don’t aim for the stars and hope to hit the moon, instead be more focused and realistic. Details inside!
More about Shawn and the book here.
Transcript of this podcast is here.
CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs by Atlee Valentine Pope
You are B2B and linked to the success of the end product. The customer chain that your customer deals with may be very complex, and you probably find that it’s difficult to do anything beyond selling on price. In this book you’ll find different growth strategies to position your products differently so that you can become an invaluable partner with those you do business with.
More about Atlee and the book here.
Transcript of this podcast is here.
Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane
Chris was into retail very young and quickly learned the importance of listening to your customers. There are plenty of books to bemoan the state of customer service, and Chris’ story is a perfect antidote. He talks about the things he’s done, both good and bad, that have made Zane’s Cycles one of the five largest retail bicycle stores in the US.
More about Chris and the book here.
Transcript of this podcast is here.
Hired! How to Use Sales Techniques to Sell Yourself On Interviews by Elinor Stutz
I bet you can guess what this book is about. For those looking to get back into the workforce, or change to another company, Elinor provides plenty of advice for getting there. From researching the company to negotiating the deal, she has helpful advice all along the way.
I talk with Elinor about overcoming the mental game (especially for those who have been laid off), how picky to be, and handling the interview.
More about Elinor and the book here.
